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Miriam Ballesteros González

Miriam Ballesteros González Head of Marketing at HeyTrade

An Open Letter To Sallie Krawcheck, And All Women In FinTech Everywhere

Dear Sallie, My name is Miriam Ballesteros, a 29-year-old from Barcelona who never really considered herself much of an advocate for women until starting to work in FinTech. I was first introduced to you by Asya Bradley and Sara Koslinska at Money2020. They mentioned you, and what you bring to the table through Ellevest: a platform that aims to s

/inclusion Women in FinTech

Miriam Ballesteros González

Miriam Ballesteros González Head of Marketing at HeyTrade

Behavioral Economics is the Key to User Engagement in Banking: An Interview With Jeff Kreisler

The science behind behavioral economics confirms that people make wholly irrational decisions. In the finance world, identifying which emotions come into play when people make the financial choices they do, can help bankers and those in the finance sector to understand why, whether it’s buying a house, withdrawing cash, investing money or saving f...

/retail Behavioral Economics in Banking

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