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Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Ten Ways To Protect Yourselves From Fraud

There are a lot of fraud-like situations, where there’s no fraud in the strictest sense of the term, but consumers feel defrauded. Let me give a few examples: Price of a certain item is 225 (in whichever currency) at one outlet of a chain store in one zip code and 265 at another outlet of the same chain store in the adjacent zip code. Price of a c...

/crime /covid-19

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Are Digital Natives Losing Their Data Chops?

According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition). To a large extent, this belief is right. Many digital natives owe their spectacular rise in the last decade or two to their prowess with data and analytics. A big part of Amazon’s s...

/retail

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Demystifying The Ubiquitous Sample Size Of 2000

Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant conclusions about the behavior of the population. In common speak, the expression "statistically significant" means "valid". Nevertheless, if you're like me, you regularly come across ...

/people /retail

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Why Banks Will Never Catch Up With Fintechs

Banks are way ahead of Fintechs in terms of revenues, profits and customer numbers. To that extent, the "catch up" in the context of this post refers solely to User Experience of websites, mobile apps and any other kinds of software used by consumers of banks and fintechs (collectively "apps"). Before I dive deeply into the cen...

/retail /startups

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Social Media Customer Service - Use It But Don't Abuse It

Frequent readers of this blog and people who otherwise know me well would be aware that I'm a big fan of social media customer service. Many years ago, I wrote Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music to explain why I found the channel very effective for reaching out to brands. I reiterated that perspec...

/retail

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Why Do People Lie With Charts?

In Three Ways To Lie With Charts, we saw three common ways in which people lie with charts. To recap, they are: Slippery Slope Slide Floating Origin Fraud Dual Axis Deception In this post, I'll speculate on the reasons for lying with charts. The most obvious trigger for lying with charts is that, people are out to sell some product, service or p...

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Three Ways To Lie With Charts

Lying with charts is the natural progression from How To Lie With Big Data and Beware Of Committing Harakiri By Lying With Big Data. I've come across the following three ways of doing that. #1. SLIPPERY SLOPE SLIDE There are charts that gyrate up and down for no apparent reason other than that they were probably caught in a slippery slope. Here's...

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Blockchain - Calling BS On Decentralization And Resilience

Since I wrote Flight Delay Insurance – Why Blockchain?, I've come across several updates that have reinforced my skeptical views around the claim of decentralization and raised new doubts about the touted advantage of resilience. UPDATE #1: Let me take the following observation in my original post: Data is distributed across multiple nodes, so the...

/regulation

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Fintech Shouldn’t Stop Chanting The Disruption Mantra

Direct-to-Consumer financial technology startups are new age companies that sell bank accounts, loans and other financial products directly to end users. In this post, we'll use the term “Fintechs” to refer to these D2C firms and "Fintech" to refer to the industry as a whole. They're different from “Fincumbents” - those comprise of tradi...

/regulation

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Regulated Blockchain - Oxymoron Or Killer App?

There are many business relationships where trust is one-sided. In the contract between two parties A and B, A needs to trust B but B does not need not trust A. Let me give a few examples of such relationships: #1. METERING Mobile phone subscriber consumes data. The consumption is measured by the Mobile Network Operator (MNO). If the consumption ex...

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