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Jess Gerrow VP Marketing at Token

Open banking has a branding problem

Open banking has a branding problem, and I’m not talking about logos or websites. I’m talking about branding as a promise, or (as Michael Beirut, partner of design firm Pentagram, puts it) branding as “a world of associations that have accrued over time.” Four years after it was officially “born,” open banking is often associated with data first a...

15 March 2022 /payments The future of Payments in Europe