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Supporting financially stressed customers has become problematic as more and more people experience uncertain income reduction, triggered by the coronavirus pandemic. Emmalyn Shaw, managing partner at Flourish Ventures, a $500 million mission-driven and fintech-focused venture capital firm, highlights to Finextra Research that despite prolonged economic prosperity in the lead up to 2020, the majority of Americans were living month to month and only 29% of US consumers were financially healthy.