Marketing

184 articles tagged with this keyword

/Marketing

Tide debuts TV ad campaign

UK fintech Tide will begin advertising their online business banking account on television, expanding on their One Less Thing to Improvise campaign having debuted on Sky AdSmart this week.

/Marketing

Mastercard and Citi invest in Flybits

Mastercard and Citi Ventures have joined a $35 million Series C funding round for Flybits, a startup that uses AI and machine learning to help banks personalise their customer offers.

/Marketing

Dutch banks told to stop using payments data for personalised marketing

Dutch banks have been told to stop using their customers' payments data for the purposes of personalised direct marketing.

/devops

Saxo Bank appoints experience officer

Today Saxo Bank announces that Niels Jørgensen will be joining Saxo Bank in a newly created position as Chief SaxoExperience Officer, Global Head of Marketing and Communications as of 15 August.

/ai

Fico and Equifax team up to sell data to banks

To increase velocity for deploying predictive models, Fico and Equifax are introducing the Data Decisions Cloud.

/payments

Women in Payments and Finance: Championing women across the global ecosystem

With International Women’s Day 2019 upon us, banks around the world are celebrating females in finance and addressing the scarcity of women heading up global corporations and institutions. Finextra Research will to do the same at EBAday, the two-day conference curated by the Euro Banking Association to be held in Stockholm on the 18th and 19th June 2019.

/ai

BBVA's Propel invests in psych/AI startup DataSine

Propel Venture Partners, BBVA’s San Francisco based venture capital investment vehicle, has co-led a $5.2 million funding round into London-based DataSine, which blends psychology with machine learning to create highly individualised marketing campaigns.

/Marketing

Revolut gives biz customers three months free WeWork space

Revolut has struck a deal with shared workspace provider WeWork to give its business banking customers three months of free hot-desk space.

/payments

PayPal appoints CMO

PayPal Holdings, Inc. (NASDAQ: PYPL) today announced the appointment of marketing veteran Allison Johnson to the position of executive vice president and chief marketing officer (CMO), effective today.

/Marketing

Meniga buys Wrapp for transaction-driven marketing push

Icelandic digital banking tech startup Meniga has acquired Swedish rewards platform Wrapp in a bid to take on the likes of Google and Facebook in the European marketing arena. Financial terms of the deal were not disclosed.

/Marketing

Mastercard ditches name in logo rebrand

Mastercard has taken the bold step of removing its name from its logo in a move it says is inspired by the rise of digital banking and a future where there will be less reliance on card payments.

/Marketing

Mastercard drops name from logo

Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts.

/Marketing

BNP Paribas Asset Management appoints Hilda Tingle as head of digital marketing

BNP Paribas Asset Management (‘BNPP AM’) announces the appointment of Hilda Tingle as Global Head of Digital Marketing.

/Marketing

Sberbank overhauls marketing and technology divisions

On December 10th 2018 the Sberbank Group announced the appointment of David Rafalovsky as Executive Vice President.

/Marketing

Anna launches debit card that miaows

As any cat owner will testify, moggies are capable of making humans wither under their judgemental glare. Now, money management startup Anna is tapping into man's deep fear of his feline overlord with a debit card that miaows every time it is used.

/inclusion

Money 20/20 Day Four: The unconscious bias inhibiting diversity and inclusion

Taking a step back from innovation for the day, this year’s Money 20/20 Las Vegas event concluded with banking executives and fintech players sharing their personal experiences of the financial services industry.

/devops

NAB melds customer experience and marketing teams

NAB has today announced the appointment of Suzana Ristevski as Executive General Manager, Marketing and Customer Experience.

/Marketing

EToro pays for football club sponsorship deals in Bitcoin

In an English Premier League first, seven football clubs will be paid in bitcoin for sponsorship deals with online trading and investment platform eToro.

/Marketing

Fit Pay inks marketing deal with rapper Lil' Flip

Fit Pay, Inc., a wholly owned subsidiary of NXT-ID, Inc. (NASDAQ: NXTD), today announced a co-marketing agreement with rapper, record producer and entrepreneur Wesley Eric Weston, Jr., better known as Lil' Flip aka "Flip Gate$".

/Marketing

TD Ameritrade buries logo on the blockchain

US brokerage TD Ameritrade has found a novel way to use distributed ledger technology, making a series of transactions in order to imprint an advertisement on Bitcoin's blockchain.