Latest Marketing News: Finextra Research

Mastercard unveils music single featuring its sonic brand

The line between art and commerce blurs ever further, with Mastercard teaming up with Swedish singer Nadine Randle on a song that integrates the payment giant's 'sonic brand'.

08 January 2020

News/retail

Santander unveils device to help blind people 'watch' football

Santander has put its technological weight behind a left field project: a device that enables blind people to experience football matches through their fingertips.

21 November 2019

News/retail

‘Bark-lays’ invites stressed students to in-branch puppy session

Barclays is trialling a distinctly low-tech tool to help stressed out cash-strapped university students: in-branch puppy cuddle sessions.

18 November 2019

Company update/Marketing

Blockchain bank appoints interim CMO

November sees the appointment of David Taylor as Interim CMO at BABB (Bank Account Based Blockchain) - an aspiring blockchain-based regulated bank, situated at Level39 in London’s Canary Wharf.

07 November 2019

Company update/retail

Raddon launches predictive marketing tech

Raddon, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions, has launched a new solution to help financial institutions better understand customers’ and members’ lifestyles and banking behaviors.

31 October 2019

News/Marketing

Globalisation of payments highlights need for new standards of governance

2020 will see a development in the standards governing the flow of money to match the increased globalisation of payment processing, according to Deloitte.

28 October 2019

News/Marketing

Fintechs must ‘sell simplicity’ to carve out competitive advantage

Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.

25 October 2019

Company update/payments

Mastercard buys SessionM for merchant loyalty and marketing services

Mastercard (NYSE: MA) today announced it has entered into an agreement to acquire SessionM, a U.S.-based technology company. SessionM’s customer engagement and loyalty platform empowers the world’s most innovative brands—including retailers, airlines, restaurants and CPG companies—to forge stronger and more profitable consumer relationships.

22 October 2019

Company update/payments

BitPay names Bill Zielke chief marketing officer

BitPay, the largest global blockchain payments provider, today announced it has added Bill Zielke as its first Chief Marketing Officer.

15 October 2019

Company update/Marketing

Starling Bank launches first TV advertising campaign

Starling Bank, the leading digital challenger bank, has today launched its first TV advertising campaign as it continues its growth across the UK.

14 October 2019

Company update/retail

Montecito Bank & Trust picks Numerated real-time sales platform

Montecito Bank & Trust, the oldest and largest locally owned community bank on the Central Coast of California, has selected Numerated’s real-time sales platform to accelerate growth in business banking.

08 October 2019

Company update/Marketing

Centier Bank goes live with Nymbus SmartLaunch

NYMBUS, a provider of the world’s most advanced financial services platform, today announced Centier Bank has selected and gone live with NYMBUS SmartLaunch™ to outsource the customized development and full operations of its new fintech mobile app, Billinero.

23 September 2019

News/retail

'Contactless tackle' lets fans feel the force of a real England rugby player

With the rugby World Cup around the corner, fans in London got a taste on Friday of what it's like to be on the pitch thanks to a Mastercard virtual reality gimmick that simulates a tackle from real England players.

17 September 2019

News/wholesale

UBS commissions installation to visualise air pollution

UBS has come up with a novel way to show off its big data capabilities, enlisting designer Elaine Yan Ling Ng to create an interactive installation that explores global air quality through a feed of data from monitoring stations around the world.

11 September 2019

News/Marketing

Tide debuts TV ad campaign

UK fintech Tide will begin advertising their online business banking account on television, expanding on their One Less Thing to Improvise campaign having debuted on Sky AdSmart this week.

16 August 2019

News/Marketing

Mastercard and Citi invest in Flybits

Mastercard and Citi Ventures have joined a $35 million Series C funding round for Flybits, a startup that uses AI and machine learning to help banks personalise their customer offers.

16 July 2019

News/Marketing

Dutch banks told to stop using payments data for personalised marketing

Dutch banks have been told to stop using their customers' payments data for the purposes of personalised direct marketing.

09 July 2019

Company update/devops

Saxo Bank appoints experience officer

Today Saxo Bank announces that Niels Jørgensen will be joining Saxo Bank in a newly created position as Chief SaxoExperience Officer, Global Head of Marketing and Communications as of 15 August.

08 April 2019

Company update/ai

Fico and Equifax team up to sell data to banks

To increase velocity for deploying predictive models, Fico and Equifax are introducing the Data Decisions Cloud.

27 March 2019

News/payments

Women in Payments and Finance: Championing women across the global ecosystem

With International Women’s Day 2019 upon us, banks around the world are celebrating females in finance and addressing the scarcity of women heading up global corporations and institutions. Finextra Research will to do the same at EBAday, the two-day conference curated by the Euro Banking Association to be held in Stockholm on the 18th and 19th June 2019.

08 March 2019