Marketing

178 articles tagged with this keyword

/retail

Gerber FCU taps Larky for digital communication

Gerber Federal Credit Union (Gerber FCU) has signed a partnership agreement with Larky, a fintech provider helping financial institutions proactively connect with their audience in the right place and at the right time.

/retail

Klarna launches platform to connect retailers and influencers

Klarna has launched a platform that connects retailers with creators and influencers that can help them reach their target markets.

/sustainable

UK watchdog bans HSBC climate change ads

The UK's Advertising Standards Authority (ASA) has banned HSBC from running two advertisements, concluding that they are "misleading" about the bank's climate change efforts.

/people

Tiger.Trade names Conor McGregor brand ambassador

Today, Tiger.Trade, the Swiss-regulated retail-trading ecosystem, announced that Conor McGregor, Ultimate Fighting Championship featherweight and lightweight double-champion, has joined the company as an Ambassador as Tiger.Trade takes on new international markets.

/retail

People Driven Credit Union selects Larky nudge

Larky, a fintech provider proactively connecting financial institutions with their audience in the right place and at the right time, has partnered with Southfield, Mich.-based People Driven Credit Union.

/people

LenderClose makes VP appointments

Contemporary CUSO of the Year LenderClose has added two vice presidents, Jon Dlouhy and Amanda Werts, to expand key marketing leadership talent.

/devops

HP and NVIDIA release ‘unique’ fintech sitcom

Hewlett Packard Enterprise (HPE) and NVIDIA, have released the first episode of their unique fintech comedy mini-series, Get Ahead.

/retail

NatWest launches TikTok Business Builder campaign

NatWest Business has taken to video app TikTok for a campaign aimed at reaching budding entrepreneurs.

/payments

Mastercard drops album featuring its sonic brand

Mastercard has released an album on which every song integrates the payment giant's 'sonic brand'.

/retail

ACI Worldwide unveils mobile engagement platform

ACI Worldwide (NASDAQ: ACIW), the global leader in mission-critical, real-time payments software, today announced ACI Smart Engage, a unique mobile engagement platform that enables merchants worldwide to serve up their inventory of goods and services directly to consumers’ smartphones using location, voice and image recognition technology, taking shopping-on-the-go to a new level.

/wholesale

The customer engagement imperative: What banks can learn from the FinTech playbook

Gareth Wilson, UK Banking and Capital Markets business lead, Capgemini & Elias Ghanem, Vice President and Global Head of Capgemini Research Institute for Financial Services, reflect on the growth of digitalization across the industry and a shift in customer needs. They discuss the challenges banks are facing as a result, what they should be investing in and leveraging to tackle this challenge, and how they can use data and AI/ML technologies to create superior customer experiences that drive growth. They also reflect on how positioning the CMO as a customer strategist and chief engagement officer can further enhance growth opportunities.

/crypto

Binance unveils then ditches emoji that looks like swastika

Crypto exchange Binance has been forced to quickly abandon a new Twitter hashtag emoji after followers pointed out its resemblance to a swastika.

/payments

Alliance Data rebrands as Bread Financial

Alliance Data (NYSE: ADS) today announced it will now be known as Bread Financial, a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions.

/crypto

UK regulator warns dozens of firms about crypto ads

The UK's Advertising Standards Authority (ASA) has issued an enforcement notice to over 50 companies which advertise cryptocurrencies, describing the issue as a "red alert" priority.

/people

Auto Link names Bryan Clagett strategic advisor

Auto Link, a leading financial technology and marketing company serving over 175 financial institutions, today announced the appointment of Mr. Bryan Clagett as a strategic advisor to the company.

/wealth

Refinitiv partners Vestorly on AI-driven marketing tools for wealth management providers

Refinitiv, an LSEG Business, today announced a new strategic agreement with Vestorly, an AI-driven content curation and marketing platform, to provide wealth management firms and advisors with personalized content and marketing tools designed to foster a more-impactful digital customer engagement experience.

/retail

Alkami launches marketing service to help FIs engage with digital banking users

Alkami Technology Inc. (Nasdaq: ALKT) (“Alkami”), a leading cloud-based digital banking solutions provider for U.S. banks and credit unions, has announced the launch of Alkami Activate, a new marketing service that helps financial institutions (FIs) engage digital banking users through end-user awareness and explainer videos, targeted propensity lists, and competitive benchmarking.

/payments

Payment Rails raises $7m; rebrands as Trolley

Canadian Fintech startup Payment Rails today revealed that it has rebranded as Trolley—the payouts platform for the internet economy. The newly renamed Trolley also announced its recent $7M Series A funding round led by Pace Capital.

/wholesale

BillFront rebrands as Vane

Fintech company BillFront today announces it has secured €50 million in a multi-currency asset-backed financing from Fasanara Capital and adopted a new name: Vane.

/crypto

Square changes name to Block

Payments company Square has changed its name to Block two days after CEO Jack Dorsey left his other company, Twitter.