Latest Marketing News: Finextra Research

SEC charges fintech investment adviser with violating marketing rule

The Securities and Exchange Commission has charged fintech investment adviser Titan Global Capital Management USA with misleading investors with advertisements about performance metrics.

22 August 2023

Company update/wealth

Worldsource selects Broadridge for digital marketing

Worldsource Wealth Management and IDC Worldsource Insurance Network Inc. are pleased to announce they have partnered with global Fintech leader, Broadridge Financial Solutions Inc. (NYSE: BR), to help their advisors provide relevant, timely communications to their clients using Broadridge’s automated digital marketing platform AdvisorStream.

21 July 2023

Company update/wealth

Twenty7tec releases new digital marketing platform for mortgage, wealth and protection advisers

Twenty7tec, the leading advice tech business, has today launched COMMUNICATE, a new digital marketing platform for mortgage, wealth and protection advisers.

10 May 2023

News/payments

Paysend inks $30m media-for-equity deal with TelevisaUnivision

UK card-to-card payments platform Paysend is targeting America's 60 million-strong Hispanic population after securing a partnership deal with Spanish-language content and media company, TelevisaUnivision.

09 May 2023

Company update/retail

Mastercard's Digital Doors marketing hub gets fresh coat of paint

Today, in celebration of Small Business Month, Mastercard announced the next evolution of its Digital Doors program launching May 4th.

03 May 2023

Company update/Marketing

Metia Group publishes State of the B2B Financial Technology Buy-cycle 2023 for fintech marketers

Metia Group has launched a data-driven report identifying the unique challenges, attitudes and behaviours that define the buying mindset of senior bank decision-makers.

26 April 2023

News/retail

Sweet dreams: Korean bank entices customers with banknote-stuffed pillows

Koreans dreaming of striking it rich can now rest their heads on a literal pile of money thanks to Hana Bank, which is offering customers pillows stuffed with recycled banknotes.

27 January 2023

Company update/retail

Gerber FCU taps Larky for digital communication

Gerber Federal Credit Union (Gerber FCU) has signed a partnership agreement with Larky, a fintech provider helping financial institutions proactively connect with their audience in the right place and at the right time.

06 December 2022

News/retail

Klarna launches platform to connect retailers and influencers

Klarna has launched a platform that connects retailers with creators and influencers that can help them reach their target markets.

29 November 2022

News/sustainable

UK watchdog bans HSBC climate change ads

The UK's Advertising Standards Authority (ASA) has banned HSBC from running two advertisements, concluding that they are "misleading" about the bank's climate change efforts.

19 October 2022

Company update/people

Tiger.Trade names Conor McGregor brand ambassador

Today, Tiger.Trade, the Swiss-regulated retail-trading ecosystem, announced that Conor McGregor, Ultimate Fighting Championship featherweight and lightweight double-champion, has joined the company as an Ambassador as Tiger.Trade takes on new international markets.

07 September 2022

Company update/retail

People Driven Credit Union selects Larky nudge

Larky, a fintech provider proactively connecting financial institutions with their audience in the right place and at the right time, has partnered with Southfield, Mich.-based People Driven Credit Union.

20 July 2022

Company update/people

LenderClose makes VP appointments

Contemporary CUSO of the Year LenderClose has added two vice presidents, Jon Dlouhy and Amanda Werts, to expand key marketing leadership talent.

19 July 2022

News/devops

HP and NVIDIA release ‘unique’ fintech sitcom

Hewlett Packard Enterprise (HPE) and NVIDIA, have released the first episode of their unique fintech comedy mini-series, Get Ahead.

01 July 2022

News/retail

NatWest launches TikTok Business Builder campaign

NatWest Business has taken to video app TikTok for a campaign aimed at reaching budding entrepreneurs.

30 June 2022

News/payments

Mastercard drops album featuring its sonic brand

Mastercard has released an album on which every song integrates the payment giant's 'sonic brand'.

23 June 2022

Company update/retail

ACI Worldwide unveils mobile engagement platform

ACI Worldwide (NASDAQ: ACIW), the global leader in mission-critical, real-time payments software, today announced ACI Smart Engage, a unique mobile engagement platform that enables merchants worldwide to serve up their inventory of goods and services directly to consumers’ smartphones using location, voice and image recognition technology, taking shopping-on-the-go to a new level.

07 June 2022

Finextra TV/wholesale

The customer engagement imperative: What banks can learn from the FinTech playbook

Gareth Wilson, UK Banking and Capital Markets business lead, Capgemini & Elias Ghanem, Vice President and Global Head of Capgemini Research Institute for Financial Services, reflect on the growth of digitalization across the industry and a shift in customer needs. They discuss the challenges banks are facing as a result, what they should be investing in and leveraging to tackle this challenge, and how they can use data and AI/ML technologies to create superior customer experiences that drive growth. They also reflect on how positioning the CMO as a customer strategist and chief engagement officer can further enhance growth opportunities.

10 May 2022

News/crypto

Binance unveils then ditches emoji that looks like swastika

Crypto exchange Binance has been forced to quickly abandon a new Twitter hashtag emoji after followers pointed out its resemblance to a swastika.

22 April 2022

Company update/payments

Alliance Data rebrands as Bread Financial

Alliance Data (NYSE: ADS) today announced it will now be known as Bread Financial, a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions.

23 March 2022