Marketing

71 articles tagged with this keyword

/ai

EToro launches AI-generated ad campaign

Trading and investing platform eToro is launching an AI-generated advertising campaign for the Paris Olympics.

/retail

Chase is the first bank in all lower 48 US states, what next?

Andrea Principe, managing director – Northeast division director – consumer banking, Chase, took to the stage at Future Branches in Boston to explore how while the banking industry faces challenges in sustaining core deposits, deepening customer trust, and building relationships, it is important to learn from failures, reengage with customers, and provide exceptional in-person experiences.

/people

PayPal builds advertising platform

PayPal is building an advertising platform, tapping into its trove of customer data to help merchants better target their ads.

/payments

Chase launches advertising platform that taps customer spending data

JPMorgan Chase has launched a digital media business that lets advertisers use transaction data to target the bank's 80 million customers.

/regulation

FCA warns FS firms and finfluencers to keep social media ads lawful

As it warns firms and so-called 'finfluencers' to keep their social media ads lawful, the UK's Financial Conduct Authority has published guidance for memes, reels and gaming streams promoting financial services.

/regulation

Finra fines M1 Finance over misleading social media influencer posts

M1 Finance has been fined $850,000 by the Financial Industry Regulatory Authority (Finra) for social media posts made by influencers on the fintech's behalf.

/retail

Pulsate raises $7.7 million in Series A funding round

Pulsate, a mobile-first customer engagement platform for community financial institutions, has raised $7.7 million in funding.

/retail

Roses are red, violets are blue, have you got a credit score above 702?

In time for Valentine's Day, the romantics at "lifestyle finance platform" Neon Money Club have launched a dating app for people with good to excellent credit scores.

/retail

Santander files complaint over Nationwide branch jibe advert - Sky

Santander has filed a complaint with the Advertising Standards Authority (ASA) over a recent Nationwide Building Society ad satirising bank bosses' attitudes to branch closures, according to Sky News.

/payments

Visa unveils Web3 customer loyalty platform

Visa has launched a Web3 loyalty engagement offering to help firms reward customers not just for their purchases but for their engagement and interactions.

/regulation

SEC charges fintech investment adviser with violating marketing rule

The Securities and Exchange Commission has charged fintech investment adviser Titan Global Capital Management USA with misleading investors with advertisements about performance metrics.

/payments

Paysend inks $30m media-for-equity deal with TelevisaUnivision

UK card-to-card payments platform Paysend is targeting America's 60 million-strong Hispanic population after securing a partnership deal with Spanish-language content and media company, TelevisaUnivision.

/retail

Sweet dreams: Korean bank entices customers with banknote-stuffed pillows

Koreans dreaming of striking it rich can now rest their heads on a literal pile of money thanks to Hana Bank, which is offering customers pillows stuffed with recycled banknotes.

/retail

Klarna launches platform to connect retailers and influencers

Klarna has launched a platform that connects retailers with creators and influencers that can help them reach their target markets.

/sustainable

UK watchdog bans HSBC climate change ads

The UK's Advertising Standards Authority (ASA) has banned HSBC from running two advertisements, concluding that they are "misleading" about the bank's climate change efforts.

/devops

HP and NVIDIA release ‘unique’ fintech sitcom

Hewlett Packard Enterprise (HPE) and NVIDIA, have released the first episode of their unique fintech comedy mini-series, Get Ahead.

/retail

NatWest launches TikTok Business Builder campaign

NatWest Business has taken to video app TikTok for a campaign aimed at reaching budding entrepreneurs.

/payments

Mastercard drops album featuring its sonic brand

Mastercard has released an album on which every song integrates the payment giant's 'sonic brand'.

/crypto

Binance unveils then ditches emoji that looks like swastika

Crypto exchange Binance has been forced to quickly abandon a new Twitter hashtag emoji after followers pointed out its resemblance to a swastika.

/crypto

UK regulator warns dozens of firms about crypto ads

The UK's Advertising Standards Authority (ASA) has issued an enforcement notice to over 50 companies which advertise cryptocurrencies, describing the issue as a "red alert" priority.