Latest Marketing News: Finextra Research

Broadridge appoints Deborah A. Bussière as global CMO

Broadridge Financial Solutions, Inc. (NYSE:BR) announced today that it has appointed Deborah A. Bussière as Global Chief Marketing Officer, effective May 8.

27 April 2017

Company update/Marketing

Wells Fargo publishes open letter to customers; seeks to rebuild trust

Wells Fargo & Company (WFC) announced today that CEO Tim Sloan published an open letter to its customers to thank them for their loyalty and to share progress following the company’s September 2016 consent orders and legal settlements regarding retail sales practices.

04 April 2017

Company update/Marketing

Ignite Sales launches sales compliance monitor for banks

Ignite Sales, Inc. today announced it has launched Sales Compliance Monitor™ at #CBALIVE in Dallas, TX.

04 April 2017

Company update/Marketing

Visa sponsors eSports team

Hot on the heels of its successful partnership with Formula E, the all-electric street racing series, Visa today continued their support of innovative business with the announcement of an historic sponsorship deal with Europe’s premier eSports team, SK Gaming.

06 January 2017

News/Marketing

Flight of fancy: Starling Bank ponders debit card drone delivery

Pigs might fly. And so, claims UK challenger bank Starling, might debit cards if its plan to make deliveries to customers via drones takes off.

14 December 2016

Company update/Marketing

Finstar invests $3 million mobile marketing agency Rocket10

Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3 million in Rocket10, a rapidly growing mobile marketing agency.

30 November 2016

Company update/Marketing

Cognizant acquires CX agency Mirabeau

Cognizant (NASDAQ: CTSH) today announced that it has entered into a definitive agreement to acquire privately-held Mirabeau BV, a digital marketing and customer experience agency specializing in industries such as travel and hospitality, financial services, retail, and B2B sectors.

29 November 2016

News/Marketing

Diebold Wincor and Cuscal tap beacon tech for personalised ATM marketing

Diebold Wincor is teaming up with Australian payment processor Cuscal to test the use of beacon technology that identifies people as they approach ATMs and feeds them tailored marketing offers.

23 November 2016

Company update/Marketing

Cardlytics appoints Peter Gleason president, international operations

Cardlytics, a purchase intelligence platform, today announced that Peter Gleason has joined the company as President of International Operations. Gleason will lead sales and operations of international markets, based in Cardlytics’ European headquarters in London.

15 November 2016

Company update/Marketing

Fintech poses little threat to Australian big four; social media bows to SEO spend

Key operators in financial services are confident financial technology is a positive for the industry and over two-thirds believe fintech start-ups pose little threat to established players, a new survey by specialist financial services marketing agency Yell Creative reveals.

08 November 2016

Company update/Marketing

USAA invests in mobile marketing outfit Context360

Context360, developer of Senselytics™, the first Autonomous Personalization solution for mobile marketers, today announced that the venture capital subsidiary of USAA has invested in the company.

25 October 2016

Company update/Marketing

Kabbage enlists Marketo for marketing

Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that Kabbage Inc., a disruptive financial technology platform that provides businesses with access to working capital, is leveraging the Marketo platform to improve email open rates and cut down on campaign production time.

26 July 2016

Company update/Marketing

Cozad Asset Management joins the Marketo marketing nation

Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that Cozad Asset Management, Inc., has selected Marketo to expand its reach among prospective clients.

25 July 2016

Company update/Marketing

Standard Life selects Neustar to assess marketing spend

Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that Standard Life has selected Neustar MarketShare to help fully understand the effectiveness of its marketing spend across online and offline activities, measured over both short and long-term periods.

26 May 2016

News/Marketing

Lloyds runs Digital Expert Days for marketing staff

Lloyds Banking Group is looking to raise the bar in its digital marketing expertise by running a series of roadshows for over 300 staff located in Bristol, Edinburgh, Halifax and London.

23 May 2016

News/Marketing

Goldman Sachs leads $30m investment round in digital marketing outfit Persado

Persado, a self-styled "cognitive content generation platform" for digital marketing, has raised $30 million in a Series C funding round led by Goldman Sachs.

05 April 2016

News/Marketing

BMO prepares for NBA All Stars with 10ft tall ATM

The hordes of very tall men descending on Toronto this weekend for the NBA All Star game won't need to crouch down to access their equally large bank accounts thanks to a newly installed 10 foot tall Bank of Montreal ATM.

12 February 2016

Company update/Marketing