Marketing

178 articles tagged with this keyword

/ai

BBVA's Propel invests in psych/AI startup DataSine

Propel Venture Partners, BBVA’s San Francisco based venture capital investment vehicle, has co-led a $5.2 million funding round into London-based DataSine, which blends psychology with machine learning to create highly individualised marketing campaigns.

/Marketing

Revolut gives biz customers three months free WeWork space

Revolut has struck a deal with shared workspace provider WeWork to give its business banking customers three months of free hot-desk space.

/payments

PayPal appoints CMO

PayPal Holdings, Inc. (NASDAQ: PYPL) today announced the appointment of marketing veteran Allison Johnson to the position of executive vice president and chief marketing officer (CMO), effective today.

/Marketing

Meniga buys Wrapp for transaction-driven marketing push

Icelandic digital banking tech startup Meniga has acquired Swedish rewards platform Wrapp in a bid to take on the likes of Google and Facebook in the European marketing arena. Financial terms of the deal were not disclosed.

/Marketing

Mastercard ditches name in logo rebrand

Mastercard has taken the bold step of removing its name from its logo in a move it says is inspired by the rise of digital banking and a future where there will be less reliance on card payments.

/Marketing

Mastercard drops name from logo

Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts.

/Marketing

BNP Paribas Asset Management appoints Hilda Tingle as head of digital marketing

BNP Paribas Asset Management (‘BNPP AM’) announces the appointment of Hilda Tingle as Global Head of Digital Marketing.

/Marketing

Sberbank overhauls marketing and technology divisions

On December 10th 2018 the Sberbank Group announced the appointment of David Rafalovsky as Executive Vice President.

/Marketing

Anna launches debit card that miaows

As any cat owner will testify, moggies are capable of making humans wither under their judgemental glare. Now, money management startup Anna is tapping into man's deep fear of his feline overlord with a debit card that miaows every time it is used.

/inclusion

Money 20/20 Day Four: The unconscious bias inhibiting diversity and inclusion

Taking a step back from innovation for the day, this year’s Money 20/20 Las Vegas event concluded with banking executives and fintech players sharing their personal experiences of the financial services industry.

/devops

NAB melds customer experience and marketing teams

NAB has today announced the appointment of Suzana Ristevski as Executive General Manager, Marketing and Customer Experience.

/Marketing

EToro pays for football club sponsorship deals in Bitcoin

In an English Premier League first, seven football clubs will be paid in bitcoin for sponsorship deals with online trading and investment platform eToro.

/Marketing

Fit Pay inks marketing deal with rapper Lil' Flip

Fit Pay, Inc., a wholly owned subsidiary of NXT-ID, Inc. (NASDAQ: NXTD), today announced a co-marketing agreement with rapper, record producer and entrepreneur Wesley Eric Weston, Jr., better known as Lil' Flip aka "Flip Gate$".

/Marketing

TD Ameritrade buries logo on the blockchain

US brokerage TD Ameritrade has found a novel way to use distributed ledger technology, making a series of transactions in order to imprint an advertisement on Bitcoin's blockchain.

/Marketing

KFC introduces Bitcoin Bucket

The Canadian arm of KFC has launched a 'Bitcoin Bucket', inviting people to trade in their cryptocurrency for a more stable asset - fried chicken.

/Marketing

Finex measures user engagement with Psychometric Profiling

FINEX Solutions, a FinTech company specializing in innovative digital banking solutions, announced today the public release of FINEX Psychometric Profiling.

/Marketing

BofE had no business case for £3000 Snapchat filter

Was £3000 on a SnapChat geofilter to promote the new £10 note money well spent by the Bank of England? We'll never know because the bank did not put together a business case prior to the campaign or carry out any evaluation once it was completed.

/Marketing

F1's Jenson Button takes Santander 'Phish and Chips' van for a spin

British F1 driver Jenson Button has taken the wheel of Santander’s Phish & Chips van - serving fish and chips to the public in exchange for phishing emails and dodgy mobile texts.

/Marketing

Atom taps Reevoo to collate product reviews

Atom, the UK's first bank built exclusively for mobile, has partnered with user-generated content platform Reevoo to drive greater transparency, improve customer engagement and help prospective customers make informed purchase decisions.

/Marketing

Censhare names Epam as first global premier partner

EPAM Systems, Inc. (NYSE:EPAM), a leading global provider of digital platform engineering and software development services, today announced that it has been named censhare's first Global Premium Partner.