Marketing

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Tesco Bank enlists imimobile to boost mobile app usage

Global cloud communications software and solutions provider, imimobile, part of Cisco, today announced that it is working with Tesco Bank to enhance its customer interactions and increase usage of its mobile banking application.

Standard Life Aberdeen faces mockery for Abrdn rebrand

/wealth

Standard Life Aberdeen faces mockery for Abrdn rebrand

Asset manager Standard Life Aberdeen has, to widespread mockery, decided to change its name to Abrdn to reflect a "modern, agile, digitally-enabled brand".

/retail

Octobank acquires earlybase

At Octobank, we are announcing the completion of our acquisition of Earlybase, a B2B company specialized in sales and marketing outsourcing.

/regulation

Fintel Connect unveils content marketing compliance tool

Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant.

/crypto

Gemini to sponsor Boat Race

The Boat Race Company Limited (BRCL) announces Gemini, the cryptocurrency exchange and custodian, as the Principal Partner of the 2021 Boat Race.

/retail

EMoney rebrands digital marketing tech

eMoney Advisor (eMoney), a leading provider of technology solutions and services that help people talk about money, today announced the launch of its rebranded digital marketing solution, Bamboo.

Cash App gets its own clothing line

/payments

Cash App gets its own clothing line

Square has stepped up its efforts to turn the Cash App into a lifestyle brand, unveiling its own brightly coloured clothing line.

PayPal reward email ruled misleading

/payments

PayPal reward email ruled misleading

PayPal has been taken to task by the UK's Advertising Standards Authority (ASA) over an email sent to customers offering a £10 reward for using their account.

/retail

Lunar inks deal with esports giant Astralis

Challenger bank Lunar and esports team Astralis break the barriers of what to get from your bank. As of today Lunar users can get an Astralis branded debit card, get closer to the players and the team, get insider tips from the stars and access to exclusive content and news. Ahead of the official launch more than 6,000 are on the waitlist.

/retail

Revolut partners Adzooma on marketing cashback incentive for businesses

Revolut, the fastest-growing technology company in the UK, and international online advertising platform, Adzooma, today announced that they will be providing Revolut Business customers with an advertising cashback incentive thanks to their exclusive partnership.

/Marketing

Bain launches NPS Prism product in Hong Kong

Bain & Company today announced that they have officially launched their “NPS Prism” product into the Hong Kong market, aimed at helping companies drive meaningful customer experience changes in their businesses.

/retail

Marketing mindset critical to digital transformation in financial services

Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their digital futures.

/retail

MX unveils marketing conversion tool

MX, the leading data platform helping organizations harmonize the money experience, today announced the launch of Audiences — a new segment builder to help financial institutions improve the relevancy and conversion of their marketing efforts.

A 3 Step Guide to Driving Customer-Centricity with Big Data

/Marketing

A 3 Step Guide to Driving Customer-Centricity with Big Data

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FCA head of RegTech: Prioritise female hires across the industry

/regulation

FCA head of RegTech: Prioritise female hires across the industry

Francesca Hopwood Road, head of regtech at the FCA drilled down on how the hiring process structurally worked against the employment of females in regtech during the Regtech Women’s event ‘Cracking Communications: Be effective, be confident, be compliant’.

‘Millennials want credit’ says ex-Visa innovation chief and i2c president Jim McCarthy

/payments

‘Millennials want credit’ says ex-Visa innovation chief and i2c president Jim McCarthy

The consumer of today is educated, digitally empowered and more than ever before, wants to make informed financial decisions. This requires financial players to provide a quick, efficient and barrier-free customer service that keeps pace with the dynamic transformations of this new era of payments.

SustainableFinance.Live will use healthy scepticism to promote ESG

/sustainable

SustainableFinance.Live will use healthy scepticism to promote ESG

Finextra Research will hold its second SustainableFinance.Live event on 23 March 2020 to peel away the misnomers and ‘greenwashed’ ideas about sustainable finance and explore the ways the industry can take proactive steps to deliver the UN SDGs.

/Marketing

PeoplesBank selects Nymbus for smart onboarding and marketing

NYMBUS, a provider of the world’s most advanced financial services platform, today announced PeoplesBank has selected NYMBUS SmartMarketing and SmartOnboarding to unify key aspects of their marketing, onboarding and CRM.

/retail

Ohpen appoints Corinne Aaron as head of marketing from Tesla

Leading core banking SaaS solution provider Ohpen, today announces Corinne Aaron as its new head of marketing.

/retail

RBFCU adopts predictive marketing tech from Raddon

Randolph-Brooks Federal Credit Union (RBFCU) will enhance its marketing capabilities and strategy with technology from Raddon®, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions.

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