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/payments

Fidelity Payment Services and Cardknox rebrand as Sola

Fidelity Payment Services and its proprietary payment gateway, Cardknox, today announced a consolidated brand identity and company name – Sola.

/Marketing

FIS forms partnership with Fulham FC

Global financial technology leader FIS® (NYSE: FIS) and Fulham Football Club have together announced a new partnership, unveiling the state-of-the-art Markers, presented by FIS, an innovation space and technology hub at the new Fulham Pier.

/people

Backbase appoints Tim Rutten as CMO

Backbase, the creator of the Engagement Banking Platform, today announced Tim Rutten's appointment as its new Chief Marketing Officer (CMO).

/retail

Sopra Banking Software rebrands as SBS

Sopra Banking Software (henceforth referred to as 'SBS'), the global financial technology company trusted by more than 1,500 financial institutions for their digital transformation needs, today announced that it will immediately begin using the brand name SBS as part of a global rebranding initiative.

/regulation

Plum enters commercial deal with adclear.ai

We’re thrilled to work with Plum, a leading smart money app.

EToro launches AI-generated ad campaign

/ai

EToro launches AI-generated ad campaign

Trading and investing platform eToro is launching an AI-generated advertising campaign for the Paris Olympics.

Cross-border payments: Unveiling the real value of industry initiatives

/payments

Cross-border payments: Unveiling the real value of industry initiatives

At EBAday 2024, Simon McConnell, Board Member, Euro Banking Association, and Annick Moes, Assistant Director, Euro Banking Association, provide a sneak peek into an EBA survey on cross-border payments. While there is a clear roadmap for enhancing these payments, the multitude of industry initiatives makes it difficult for payment service providers to determine how to best get there. This mesmerising conundrum can only be resolved by cutting through the marketing speak, taking stock of the different initiatives and unveiling their value for solving the identified challenges.

Chase is the first bank in all lower 48 US states, what next?

/retail

Chase is the first bank in all lower 48 US states, what next?

Andrea Principe, managing director – Northeast division director – consumer banking, Chase, took to the stage at Future Branches in Boston to explore how while the banking industry faces challenges in sustaining core deposits, deepening customer trust, and building relationships, it is important to learn from failures, reengage with customers, and provide exceptional in-person experiences.

/ai

AI helps Klarna cut marketing agency spend by 25% and run more campaigns

Klarna, the AI powered global payments network and shopping assistant, has cut its sales and marketing spend by 11% in Q1 2024 while increasing the number of campaigns and updating marketing collateral more frequently.

PayPal builds advertising platform

/people

PayPal builds advertising platform

PayPal is building an advertising platform, tapping into its trove of customer data to help merchants better target their ads.

/retail

TD unveils 'sonic identity'

TD Bank Group (TD) working closely with Sixième Son, a global sonic branding agency, has introduced a sonic identity.

/payments

Zelle becomes LAFC Golden Boot Club partner

Los Angeles Football Club (LAFC) today announced Zelle as a Golden Boot Club corporate partner and the official peer-to-peer payment provider of LAFC.

/payments

MoneyGram pitches AI-generated Mother's Day cards

In advance of Mother’s Day, one of the most significant holidays for the cross-border payments industry, MoneyGram has launched “Make Your Mother’s Day,” a funny and memorable way to celebrate moms – no matter where they are in the world.

/retail

AS LPB Bank renamed Magnetiq Bank for fintech push

AS LPB Bank officially changed its legal name to AS Magnetiq Bank, while also introducing a new brand visual identity.

/regulation

MQube adds complaince check feature to mortgage marketing product

MQube, a mortgage technology company and parent of MPowered Mortgages, the UK’s fastest mortgage lender, has today announced that it has enhanced “Marketing Genius”, a tool which generates marketing content for brokers.

/payments

Aryza integrates with Dotdigital

Aryza Group, a leading provider of financial software solutions, announces its strategic partnership with Dotdigital, an all-in-one customer experience and data platform.

/retail

CFCU Community Credit Union picks Pulsate marketing engine

Pulsate, provider of mobile-first engagement solutions that deepen digital banking relationships and cut through noise in consumers’ moments of need, announced today that CFCU Community Credit Union (CFCU) has chosen Pulsate as its premier marketing engine for its ability to meet individual members’ needs throughout all phases of life.

/payments

Talus Pay rebrands

Talus Pay, a fast-growing technology-driven provider of payment processing solutions for small and mid-sized merchants, announced today that it will conduct business going forward using the master brand name Talus, as will its recent Clarus Merchant Services acquisition.

Chase launches advertising platform that taps customer spending data

/payments

Chase launches advertising platform that taps customer spending data

JPMorgan Chase has launched a digital media business that lets advertisers use transaction data to target the bank's 80 million customers.

FCA warns FS firms and finfluencers to keep social media ads lawful

/regulation

FCA warns FS firms and finfluencers to keep social media ads lawful

As it warns firms and so-called 'finfluencers' to keep their social media ads lawful, the UK's Financial Conduct Authority has published guidance for memes, reels and gaming streams promoting financial services.

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