Marketing

71 articles tagged with this keyword

/crypto

Square changes name to Block

Payments company Square has changed its name to Block two days after CEO Jack Dorsey left his other company, Twitter.

/retail

MoneyLion buys creator network and content platform Malka

Mobile banking platform MoneyLion has acquired creator network and content platform Malka Media in the latest example of a fintech looking to buy access to potential customers.

/payments

Claro takes anti-BNPL campaign to London's streets

As a new study suggests that the ballooning BNPL industry is not taking market share away from credit cards, financial coaching app Claro Money has taken to London's streets with a billboard campaign urging Brits to "Say bye now to Buy Now, Pay Later".

/payments

WorldRemit raises $292m; rebrands as Zepz

UK-based cross-border mobile payments firm WorldRemit has raised $292 million in primary financing at a $5 billion valuation and changed its name to Zepz.

/payments

Interac turns Canada's debit spending into music

Canadian debit network Interac has developed a novel way to track the country's economic recovery from Covid-19, turning national shopping trends into a soundwave.

/retail

Klarna uses bus to educate Brits on influencer ads

A week after buying an influencer marketing software firm, Klarna is sending a double decker bus to Manchester to "raise awareness" among the public about when they are seeing an advert on social media.

/retail

YES Bank launches musical logo

India's YES Bank has launched a musical logo designed to "engage with consumers more deeply by creating a multisensory experience".

/startups

CaixaBank taps into European Innovation Council network of startups

Spain's CaixaBank has signed on to the European Innovation Council (EIC) Corporate Partnership programme, working with a handful of startups on joint projects.

/regulation

Regulator tells Chime to stop using the word 'bank'

US digital banking giant Chime has agreed to stop using the word "bank" in its URL and elsewhere after falling foul of Californian regulators.

/payments

Curve partners Cardlytics for rewards programme

All-in-one card fintech Curve has enlisted Cardlytics for the launch of an in-app rewards programme.

/wealth

Standard Life Aberdeen faces mockery for Abrdn rebrand

Asset manager Standard Life Aberdeen has, to widespread mockery, decided to change its name to Abrdn to reflect a "modern, agile, digitally-enabled brand".

/payments

Cash App gets its own clothing line

Square has stepped up its efforts to turn the Cash App into a lifestyle brand, unveiling its own brightly coloured clothing line.

/payments

PayPal reward email ruled misleading

PayPal has been taken to task by the UK's Advertising Standards Authority (ASA) over an email sent to customers offering a £10 reward for using their account.

/regulation

FCA head of RegTech: Prioritise female hires across the industry

Francesca Hopwood Road, head of regtech at the FCA drilled down on how the hiring process structurally worked against the employment of females in regtech during the Regtech Women’s event ‘Cracking Communications: Be effective, be confident, be compliant’.

/payments

‘Millennials want credit’ says ex-Visa innovation chief and i2c president Jim McCarthy

The consumer of today is educated, digitally empowered and more than ever before, wants to make informed financial decisions. This requires financial players to provide a quick, efficient and barrier-free customer service that keeps pace with the dynamic transformations of this new era of payments.

/sustainable

SustainableFinance.Live will use healthy scepticism to promote ESG

Finextra Research will hold its second SustainableFinance.Live event on 23 March 2020 to peel away the misnomers and ‘greenwashed’ ideas about sustainable finance and explore the ways the industry can take proactive steps to deliver the UN SDGs.

/payments

Mastercard unveils music single featuring its sonic brand

The line between art and commerce blurs ever further, with Mastercard teaming up with Swedish singer Nadine Randle on a song that integrates the payment giant's 'sonic brand'.

/retail

Santander unveils device to help blind people 'watch' football

Santander has put its technological weight behind a left field project: a device that enables blind people to experience football matches through their fingertips.

/retail

‘Bark-lays’ invites stressed students to in-branch puppy session

Barclays is trialling a distinctly low-tech tool to help stressed out cash-strapped university students: in-branch puppy cuddle sessions.

/Marketing

Globalisation of payments highlights need for new standards of governance

2020 will see a development in the standards governing the flow of money to match the increased globalisation of payment processing, according to Deloitte.