Marketing

99 articles tagged with this keyword

All articles with this keyword
Apply Cancel

/Marketing

Cardlytics appoints Peter Gleason president, international operations

Cardlytics, a purchase intelligence platform, today announced that Peter Gleason has joined the company as President of International Operations. Gleason will lead sales and operations of international markets, based in Cardlytics’ European headquarters in London.

/Marketing

Fintech poses little threat to Australian big four; social media bows to SEO spend

Key operators in financial services are confident financial technology is a positive for the industry and over two-thirds believe fintech start-ups pose little threat to established players, a new survey by specialist financial services marketing agency Yell Creative reveals.

/Marketing

USAA invests in mobile marketing outfit Context360

Context360, developer of Senselytics™, the first Autonomous Personalization solution for mobile marketers, today announced that the venture capital subsidiary of USAA has invested in the company.

/Marketing

Kabbage enlists Marketo for marketing

Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that Kabbage Inc., a disruptive financial technology platform that provides businesses with access to working capital, is leveraging the Marketo platform to improve email open rates and cut down on campaign production time.

/Marketing

Cozad Asset Management joins the Marketo marketing nation

Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that Cozad Asset Management, Inc., has selected Marketo to expand its reach among prospective clients.

/Marketing

Standard Life selects Neustar to assess marketing spend

Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that Standard Life has selected Neustar MarketShare to help fully understand the effectiveness of its marketing spend across online and offline activities, measured over both short and long-term periods.

/Marketing

Findity and Twinsoft form mobile marketing partnership

Findity and the Twinsoft has signed an agreement on cooperation on marketing in the mobile channel.

/Marketing

NAB appoints chief marketing officer from McDonalds

National Australia Bank today announced the appointment of Andrew Knott as Chief Marketing Officer.

/Marketing

Former Google exec appointed CEO of Ukrainian payments processor Portmone

Portmone.com announced today that Svyatoslav Komakha was appointed Chief Executive Officer of the company effective October 12, 2015.

/Marketing

Calypso Technology selects Pedro Porfirio as senior VP, chief product officer

Calypso Technology, Inc., the standard for treasury and capital markets software, has appointed Pedro Porfirio as Senior Vice President, Chief Product Officer.

/Marketing

TD vows to 'Bank Human'

Banking often seems cold and impersonal, more about transactions than real, human relationships. But one bank is on a mission to make banking human again. TD Bank, America's Most Convenient Bank®, today announced its third "Bank Human" campaign, which uses cinematic-style advertisements to illustrate that it doesn't take superhuman powers to solve customer problems.

/Marketing

Standard Chartered appoints new global head of digital marketing

Standard Chartered Bank today announced the appointment of Damien Cummings as Global Head of Digital Marketing.

/Marketing

Zafin and CSOB launch bank-wide loyalty programme

Zafin and Ceskoslovenská obchodní banka (CSOB) are pleased to announce a successful launch of the Era World Rewards program, powered by Zafin's miRevenue.

/Marketing

Crypto-currency community embarks on PR offensive

The Bitcoin Foundation announced today a partnership with Bitcoin companies BitFury, BitGo, Tally Capital, ChangeTip, and Bitcoin Foundation lifetime member Bruce Fenton to engage theAudience - one of the world’s largest multi-channel publishers of social and digital content.

/Marketing

Citi forges digital marketing alliance with Zillow

Citi announced it has entered into a digital marketing alliance with the online real estate marketplace Zillow®.

/Marketing

Fiserv to run charitable campaign via Popmoney

Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, today announced the launch of Season of Giving, a charitable giving campaign benefitting the 501 (c)(3) nonprofit organization Good360.

/Marketing

PostFinance taps SAS big data tech for multichannel marketing

One of Switzerland's largest banks, PostFinance, is using big data analytics from SAS to engage individually with hundreds of thousands of customers.

/Marketing

Buses in Poland's major cities deploy self-service ticketing with Verifone

Verifone (NYSE: PAY), announced today that several hundred buses in Poland’s major cities are now providing passengers self-service ticketing using Verifone’s UX Series of unattended contactless payment devices that can display payment amounts and targeted messaging to consumers.

/Marketing

GoSwiff launches new suite of value-added mobile services

GoSwiff, the leading innovator of mobile commerce and marketing services, today announced its new suite of Value Added Services (VAS) to go hand-in-hand with its mobile payment solutions.

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept