Marketing

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/retail

Bud launches AI-powered generative data analytics and marketing automation suite

Bud Financial (Bud), the AI-powered data intelligence platform for financial services, today unveils an out-of-the-box solution suite which enables anyone in a financial organisation to perform advanced data analytics tasks for marketing, personalisation, segmentation and customer monitoring.

/retail

CRM outfit Insellerate integrates with Finastra

Insellerate, a leading provider of modern CRM and marketing automation solutions for banks, lenders, and credit unions, announced an integration with Finastra’s MortgagebotLOS and Originate solutions.

/retail

ABN Amro picks Incubeta to revitalise marketing programmes

Incubeta, a global digital marketing and advertising agency, is delighted to announce the addition of ABN AMRO, one of the largest banks in the Netherlands, as a new client.

/retail

Paymentology and Moneythor team up on digital banking

Paymentology, the leading global issuer-processor and Moneythor, the best-in-class provider of data-driven engagement solutions for financial institutions, today announced their partnership to bring actionable and event-driven experiences to digital banking customers leveraging Paymentology’s “Framework for Authorisation and Settlement Transmission” (FAST) interface.

/wealth

Worldsource selects Broadridge for digital marketing

Worldsource Wealth Management and IDC Worldsource Insurance Network Inc. are pleased to announce they have partnered with global Fintech leader, Broadridge Financial Solutions Inc. (NYSE: BR), to help their advisors provide relevant, timely communications to their clients using Broadridge’s automated digital marketing platform AdvisorStream.

/wealth

Twenty7tec releases new digital marketing platform for mortgage, wealth and protection advisers

Twenty7tec, the leading advice tech business, has today launched COMMUNICATE, a new digital marketing platform for mortgage, wealth and protection advisers.

/retail

Mastercard's Digital Doors marketing hub gets fresh coat of paint

Today, in celebration of Small Business Month, Mastercard announced the next evolution of its Digital Doors program launching May 4th.

/Marketing

Metia Group publishes State of the B2B Financial Technology Buy-cycle 2023 for fintech marketers

Metia Group has launched a data-driven report identifying the unique challenges, attitudes and behaviours that define the buying mindset of senior bank decision-makers.

/retail

Gerber FCU taps Larky for digital communication

Gerber Federal Credit Union (Gerber FCU) has signed a partnership agreement with Larky, a fintech provider helping financial institutions proactively connect with their audience in the right place and at the right time.

/people

Tiger.Trade names Conor McGregor brand ambassador

Today, Tiger.Trade, the Swiss-regulated retail-trading ecosystem, announced that Conor McGregor, Ultimate Fighting Championship featherweight and lightweight double-champion, has joined the company as an Ambassador as Tiger.Trade takes on new international markets.

/retail

People Driven Credit Union selects Larky nudge

Larky, a fintech provider proactively connecting financial institutions with their audience in the right place and at the right time, has partnered with Southfield, Mich.-based People Driven Credit Union.

/people

LenderClose makes VP appointments

Contemporary CUSO of the Year LenderClose has added two vice presidents, Jon Dlouhy and Amanda Werts, to expand key marketing leadership talent.

/retail

ACI Worldwide unveils mobile engagement platform

ACI Worldwide (NASDAQ: ACIW), the global leader in mission-critical, real-time payments software, today announced ACI Smart Engage, a unique mobile engagement platform that enables merchants worldwide to serve up their inventory of goods and services directly to consumers’ smartphones using location, voice and image recognition technology, taking shopping-on-the-go to a new level.

/payments

Alliance Data rebrands as Bread Financial

Alliance Data (NYSE: ADS) today announced it will now be known as Bread Financial, a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions.

/people

Auto Link names Bryan Clagett strategic advisor

Auto Link, a leading financial technology and marketing company serving over 175 financial institutions, today announced the appointment of Mr. Bryan Clagett as a strategic advisor to the company.

/wealth

Refinitiv partners Vestorly on AI-driven marketing tools for wealth management providers

Refinitiv, an LSEG Business, today announced a new strategic agreement with Vestorly, an AI-driven content curation and marketing platform, to provide wealth management firms and advisors with personalized content and marketing tools designed to foster a more-impactful digital customer engagement experience.

/retail

Alkami launches marketing service to help FIs engage with digital banking users

Alkami Technology Inc. (Nasdaq: ALKT) (“Alkami”), a leading cloud-based digital banking solutions provider for U.S. banks and credit unions, has announced the launch of Alkami Activate, a new marketing service that helps financial institutions (FIs) engage digital banking users through end-user awareness and explainer videos, targeted propensity lists, and competitive benchmarking.

/payments

Payment Rails raises $7m; rebrands as Trolley

Canadian Fintech startup Payment Rails today revealed that it has rebranded as Trolley—the payouts platform for the internet economy. The newly renamed Trolley also announced its recent $7M Series A funding round led by Pace Capital.

/wholesale

BillFront rebrands as Vane

Fintech company BillFront today announces it has secured €50 million in a multi-currency asset-backed financing from Fasanara Capital and adopted a new name: Vane.

/payments

Digital receipts platform Flux introduces cashback offers marketing for SMEs

Flux is introducing a new simple sign-up process, that allows retailers to join Flux in a matter of minutes and launch offers quickly- making it easier than ever for retailers to boost their brand and grow their sales.

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