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In a bid to help protect endangered animals, British TV channel, WildEarth, has launched its own NFTs. Crucially, 40% of the primary sale proceeds go to local custodians of the land on which the animals live.
In an exclusive interview with Finextra, Graham Wallington, co-founder, CEO, WildEarth, explained the philosophy behind this approach: nature can look after itself – it just needs a home. The real mission is to ensure local populations have an economic incentive to not poach.