Mobile financial services and the underbanked: Opportunities and challenges for m-banking and m-payments by Katy Jacob and Caroline Boyd of the Centre for Financial Services Innovation.
The paper recommends that mobile financial service providers look to the underbanked as a promising potential market in light of its size, demand for new forms of financial services, and demonstrated willingness to embrace mobile technology.
State the authors: "Unlike customers with multiple payment and banking options, underbanked consumers could transfer most of their transactions to their mobile phones if presented with attractive, secure, and accessible MFS products."
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