Source: Finextra audio
The asset management industry is lagging behind other industries in its approach to client relationship management (CRM). Finextra spoke to Jean-Baptiste de Franssu, CEO of Invesco for continental Europe, about why this is so, and what can be done about it.
Download this mp3 file to hear Jean-Baptiste discuss: the problem of linking CRM systems to multiple incompatible back-office systems; what vendors could do better to support the industry, and the potential benefits in sales performance and business intelligence that organisations hope to achieve by improving their CRM.
Download the document now 7 mb (MP3 Format Sound)