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Fundtech pioneers webcasts

Fundtech pioneers webcasts

Source: Finextra

Project Brief

Provide client with an interactive and innovative medium to engage with customers and prospects along with aligning sponsor with key industry topics, issues and industry experts.

Format

In partnership with Fundtech, a global provider of transaction banking services, Finextra has produced the PaymentsLive! series of webcasts. The first PaymentsLive! webcast has been nominated for best marketing campaign at Financial Marketing Awards. The latest PaymentsLive! was broadcast live from Sibos in Hong Kong in 2009.

Two webcasts have generated over 1,500 registrations.

Finextra provided full marketing support and delegate registration, as well as all technical support, including audio/visual, recording and live streaming over the internet.

Feedback:

"The results of the programme surpassed all our expectations. We finished off with several hundred qualified leads to follow up on," -  George Ravich, CMO, Fundtech.

View George Ravich talking about FinextraLive webcasts now.

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