Latest opinions that Duena Blomstrom has shared on Finextra

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Duena Blomstrom

Knower

Duena Blomstrom Consulting

Member since

22 Apr 2015

Location

London

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Duena's opinions

Money Moments, cash and why nobody cares about Bitcoin

Let's get something clear. People don't think of banking. If you're reading this and frowning, chances are you're in Financial Services. They don't. They don't even think of their banks leave alone the act of banking, unless of course, it gets in the way of life. The only time people think of their bank is when it fails them. When it fails to empow...

08 September 2015 /payments

Bank Branding's Magic Bullet - Another CxO

This will be short but definitely not sweet. Then again if you are reading one of my articles expecting the latter your segmenting is off. After all I've been writing in the last two weeks about Banks becoming brands before the brands beat them to the punch and become banks, I had a flurry of insightful conversations. Everyone seems to agree the i...

17 August 2015

Irrational Bank Loyalty - Part 2: Banks and the Accidental Brand

Oops I guess we have a brand" - Accidental Branding The opposite of intended branding -Awareness, Identity, Advertising and PR as we discussed in Part 1- is what I call "accidental branding" and this would be the total experiences and emotions that a bank has created and responses it has elicited in its customers without meaning t...

12 August 2015 /retail

Irrational Bank Loyalty - Part 1

Following what was overwhelming response last week to my "Everything is a brand - everything but a bank" article I've decided I'll explore this further and break down what being a brand in the Financial Industry really means and what it could become if we took this seriously, but this turned out to be a gigantic post so I've split it in ...

10 August 2015

Everything's a Brand - Everything but a Bank

"What's a brand and why do we want it?" Have you seen Happyish? Critics have murdered it but some parts are absolutely worth watching. There is a scene in the pilot that says it all when it comes to branding and if I were not terrified of copyright laws I'd show it to you. The main character, Thom, is an ageing advertising executive with...

03 August 2015 /retail

FinTechS - What's in a name?

A while ago on Twitter I confessed the term "FinTechS" irks me. The plural. It's a new phenomenon and maybe we are just using it to be hipsterishly "in" but there is something about it that grates me to no end. Instinctively it seemed derogatory, too broad, condescending and in the middle of the Great Digital Debate we didn't n...

14 July 2015 /retail /startups

Bankers - OWN the Owning, you OWE it!

I've spent the past few weeks on the road on a mini-FinTech tour Amsterdam to NYC to Barcelona with another stop in London. I've been part of two cool industry events - my beloved TedXofFinance TM Next Bank in the U.S. and my newly acquired taste FinTechStage in Barcelona and I've watched the new Techstars cohort at Barclays and attended their Dig...

10 July 2015 /retail

An Open Letter to the Challenger Bank

Preface: Several tens of Challenger Banks are coming to change the Financial Services landscape in the UK. If you’re a banking consumer that is not in our oh-so-controversial Financial Services industry but are counting the days till all these new Challenger banks in the UK hit the market so you can finally have the experience you deserve when y

30 June 2015 /startups

The FinTech Gold Rush and Alternative Banking Experiences

If we take a step back and look at what has been happening over the past 2-3 years we have reasons to rejoice. We were but claiming -if vehemently- that banking as we know it will vanish like the records industry at Bar Camp Banks organised by the Dave Birchs of the world and visited by the Chris Skinners and Brett Kings on their way to real meeti...

01 June 2015 /payments

EX for Banks' Sake!

Anyone who's read from me or spoken to me before, knows I am obstinately passionate about the concept of "Emotional Banking"/"Emotions and Banking" - just "Money and Feelings". EX stands for Emotional Experience (thank you David Milligan from Matchi.biz for the idea of the name). It is the only type of User Experience ...

20 May 2015

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