Latest opinions that Victor Martin has shared on Finextra

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Victor Martin

CMO

SquareRoot

Member since

26 Jan 2017

Location

Dublin

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Victor's opinions

Common Quiz Creation Mistakes That Could Be Costing You E-commerce Sales

Engaging your consumers and pointing them toward the correct items are essential for raising sales and improving conversions in the fast-paced world of e-commerce. The use of quizzes is an efficient tactic that has grown in favor among internet shops. These interactive solutions enable businesses to compile useful client information, provide indiv...

18 September 2023 /people Business Knowledge for IT

The Real Cost of App Development Testing

In the dynamic realm of App Development, a critical stage often doesn’t get the spotlight it deserves - testing. As seasoned mobile app developers, we’ve seen firsthand the monumental role Testing Importance plays. But the real questions that often pops up, especially among our Dutch clientele, are: “What’s the real app development cost?” What are...

06 September 2023 /people /startups Business Knowledge for IT

8 Industries That Need Translation Services the Most

If you're venturing into a new market characterized by a different language or culture, the necessity for translations becomes paramount. The scope of documents requiring translation is extensive, encompassing marketing collateral, contractual agreements, legal papers, and even your e-commerce platform. Certain sectors, however, exhibit a higher ...

31 August 2023 /people Business Knowledge for IT

Covered Calls and Dividend Stocks: A Winning Combination?

Covered calls and dividend stocks are two investment strategies that have captured the attention of savvy investors around the world. Covered calls allow investors to potentially generate additional income from their stock holdings, while dividend stocks provide regular income through periodic dividend payments. The combination of these two strate...

24 August 2023 /people Business Knowledge for IT

ADVANTAGES AND DISADVANTAGES OF AI-POWERED TOOLS IN CONTENT MARKETING

AI, nowadays, is dominating several fields of human life, including healthcare, automation, education, and business. People are now incorporating AI into their daily lives to perform routine jobs because of its potential for amazingly improved accuracy and productivity. The business sector is specifically enjoying the miracles of artificial inte...

31 July 2023 /people /startups Business Knowledge for IT

The Intersection of Cybersecurity and Finance: ERC Scams

In recent times, the Employee Retention Credit (ERC) has emerged as a significant lifeline for businesses navigating the economic fallout from the pandemic. As a provision of the CARES Act, and later extended under the Consolidated Appropriations Act 2021 and the American Rescue Plan Act of 2021, the ERC provides a much-needed financial cushion fo...

26 July 2023 /payments /markets Business Knowledge for IT

Optimizing Workforce Planning and Management: Harnessing the Power of AI and ML

The world of workforce planning and management has undergone an incredible transformation thanks to the advent of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These technologies have revolutionized the way businesses operate by enabling them to manage their workforce more efficiently and effectively, thereby improving produ...

06 July 2023 /people /devops Fintech app

Designing for AR & VR: What you need to know

Augmented reality ( AR) and virtual reality ( VR) have forever changed the way we interact with technology, opening up exciting possibilities for immersive experiences. As these technologies continue to gain traction, it becomes necessary that designers harness their potential. Consider the IKEA Place app, which allows users to visualize furnitu...

28 June 2023 /people Business

AI and Customer Experience in Fintech: Personalizing Financial Services

Customer experience encompasses all customer touchpoints with a company, including pre-purchase interactions, the purchasing process, and post-purchase support. With the help of AI, Fintech companies are personalizing financial services need to provide a more customer-centric experience. In this blog post, we will dig into how AI reshapes customer ...

29 April 2023 /people /startups Artificial Intelligence and Financial Services

The Impact of Blockchain on the Hosting Industry

The hosting industry has been around for decades, providing businesses and individuals with the storage and computing power they need to run their websites and applications. However, with the rise of blockchain technology, this industry is being disrupted in new and exciting ways. In this article, we will explore the impact of blockchain on the h...

26 April 2023 /security /startups Business Knowledge for IT

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