Latest opinions that Elaine Mullan has shared on Finextra

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Elaine Mullan

Head of Marketing and Business Development

Corlytics

Member since

09 Mar 2022

Location

London

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Elaine's opinions

RegTech’s carrot and stick dilemma and what really makes financial firms jump?

There’s something almost farcical about the idea of selling RegTech (regulatory technology) to financial institutions. It’s like trying to sell a gym membership to someone who’s already hired a personal trainer, booked five classes and bought the lycra. And yet, many still manage to dodge the treadmill. Why? Because typically financial institutio...

17 April 2025 /regulation

The Magic of Apps and The Muddle of Human Thinking

My teen daughter wandered past me with our weighing scales, the type you stand on, not the ones for baking. I asked her what she was doing with them and she responded that she was weighing herself as she planned to lose weight. I asked her how she was planning to do this, fearing weird diets and super fixation on body size, but she laughed and t...

07 January 2025 /ai /people Artificial Intelligence

How AI Is Rewriting Business Rules—Just Like Globalisation Did in the ’90s!

The business world is no stranger to transformative waves of change. In the 1980s and 1990s, the rapid globalisation of markets reshaped how companies operated, introducing new efficiencies (do you remember JIT or just in time?), expanding opportunities, and forcing adaptations that fundamentally altered the corporate landscape. Fast forward to to...

25 September 2024 /ai /regulation Women in FinTech

D.I.Y. or die trying - Build vs. Buy bias in regulatory technology

Buying regulatory technology is a little different than assembling IKEA furniture but then there's effort justification and the sneaky mental trap that makes decision making messy. Effort justification is a sneaky mental trick that makes us value things more just because we worked hard for them. Imagine spending hours assembling a piece of furnitur...

10 September 2024 /regulation RegTech

From bias to buy-in: the behavioural economics advantage in RegTech sales to financial institutions

The sale of regulatory technology to financial institutions is often a long and complex process, with multiple stakeholders, as is the norm for enterprise sales. But let’s look at how the principles of behavioural economics can shine a light onto this complex sales environment and perhaps provide some pointers to ease transactions, aka make sales....

12 August 2024 /regulation /people