Finextra Research
Sibos 2025
Sign in
Sign up
Sibos 2025
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
Sibos 2025
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

24,252
Expert opinions
40,795
Total members
337
New members (last 30 days)
213
New opinions (last 30 days)
29,314
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
18
Following
1
Opinions
156
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
Former PayPal founder Levchin wants to upend consumer finance

Affirm sounds similar to BillMeLater, a startup founded in c.2005 and subsequently acquired by PayPal's owner eBay a few years later for ~US$ 1B.

11 Jul 2014 19:30 Read comment

Mobile services strengthen customers’ bond with banks

Internet Banking has been around for over 10 years and Mobile Banking, for over 3 years. So the two technologies have collectively around for 6.5 years on an average. Rise in volume from 5.8B to 6.3B works out to 10.35% yoy growth. With total banking transaction volume likely to exceed 1T GBP, Internet + Mobile @ 6.3B GBP collectively account for < 1% of the total. Any consumer Internet technology that has these kind of numbers in its 7th year would be written off as massive failures. While I'm personally a fan of both technologies and have been using them since inception, numbers simply don't justify the exuberance.

11 Jul 2014 18:45 Read comment

It’s not me, it’s you: time to leave spreadsheets behind

I read somewhere that, while 70% of FORTUNE 500 companies have ERPs, over 90% of them submit their reports to their Boards in Excel. Spreadsheets are here to stay - I can bet that the investors are themselves very likely to use spreadsheets to evaluate the investee's proposal and to maintain the due diligence checklist. Tech vendors are increasingly realizing the futility of fighting Excel and positioning themselves as complementary to Excel - DOMO is an example I came across recently (https://twitter.com/GTM360/status/481444394747568128). 

11 Jul 2014 18:29 Read comment

The end of verification? Visa Europe posits new age for payment security

At last Visa Europe admits to the reality that has stared at Visa Inc USA all along: VbV is painful; No leading online merchant has implemented it in USA (e.g. Amazon USA) despite FFIEC having mandated 2FA way back in c. 2005 - presumably because it causes more revenue loss due to shopping cart abandonment than fraud loss it prevents; I haven't heard a single report of fraud loss killing a single online merchant. If Visa Europe really goes ahead with plans for a "fantabulous stealth geo-located, fingerprinted, voice activated authentication" - to borrow from @MichaelD's comment - it will once again walk alone. I don't see any chance of Visa USA adopting such a "beast".

11 Jul 2014 17:20 Read comment

Cashless Street - Valuable Experiment or Shameless PR Stunt?

Apart from "... elderly people who generally prefer cash", there's the demographic segment of people like me who become elderly waiting for cashless to happen and, when it doesn't, must "prefer cash"? :)

11 Jul 2014 13:01 Read comment

Isis mobile wallet ditches name to avoid jihadist confusion

What's worse, I'm not sure if there's any way for the MNO consortium to prevent a recurrence of such a problem in future. Some degree of schadenfreude is only to be expected but let's keep in mind such a branding nightmare could happen to anyone, anytime.

09 Jul 2014 11:33 Read comment

London buses go cashless

If the GBP 5 in the Oyster Card never expires, it's not such a bad thing - after all, the prepaid card business supposedly runs on a clear assumption of a certain level of breakage. While I'm no fan of a business refusing to accept the legal tender, is there anything stopping people from unchecking the default auto topup option? A simpler solution would be to stipulate upon TfL that auto topup should be made opt-in (as against opt-out as at present).

08 Jul 2014 16:51 Read comment

Big Data is the key to the future of digital services

@AndyH: TY. I was now able to download the report. 

07 Jul 2014 09:07 Read comment

Bank Legacy Transformation

By acting as a master acquirer, PayPal enabled more online merchants to accept card payments. In this process, PayPal expanded the interchange base of banks to businesses that wouldn't have qualified for acquirer accounts directly from banks. To me, that sounds like PayPal acts as an agent of banks, not adversary. Even without PayPal, banks could only see the merchant ID and total spend, never the individual line items of spend. 

30 Jun 2014 18:50 Read comment

Finextra Blogs now being tweeted

Great stuff. I just headed over to the Twitter feed and found my latest two comments at the top of the timeline (http://ow.ly/i/63bey). So, the "very near future" is already here!

Couple of suggestions for "the next release":

  1. Use the commenter's Twitter Handle (@s_ketharaman) instead of their name in the comment tweet e.g. ".@s_ketharaman just said..." instead of "Ketharaman Swaminathan just said". (I'm sure you don't need me to explain the purpose of the dot at the start)
  2. Use the author's Twitter Handle (if available) in the post tweet e.g. ".@PatPatel wrote The Middle Eastern..." instead of "The Middle Eastern...".

27 Jun 2014 17:43 Read comment

  • 1
  • 327
  • 328
  • 330
  • 331
  • 474

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (3)
  • 2024 (9)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Gilbert Verdian

Gilbert Verdian
Founder and CEO at Quant

Follow Unfollow
Reuven Aronashvili

Reuven Aronashvili
Founder and CEO at CYE

Follow Unfollow
Federico Baradello

Federico Baradello
Founder and CEO at Finalis

Follow Unfollow
Todd Crosland

Todd Crosland
Founder and CEO at CoinZoom

Follow Unfollow
Gurprit Singh Gujral

Gurprit Singh Gujral
Founder and CEO at LoanTube

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs
  • Finextra Pro

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI

Members

Join the community News alerts

Follow

Download Finextra Pro

Download Finextra Pro from Apple App Store Download Finextra Pro from Google App Store

Download Finextra News

Download Finextra News from Apple App Store Download Finextra News from Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre