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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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17 Apr 2009
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Ketharaman's comments

clear
Current trust issues in banking

No, I respectfully disagree.

  1. The point is about trust, not support. As things stand, there's not a single nonbank that I trust more than the banks I deal with. Unless there's a cataclysm in the financial world, I don't expect that situation to change.
  2. Contrary to all the hype, there's actually very little choice of nonbanks apart from PayPal when it comes to B2B cross-border remittance, which is the transaction I referenced. I've reached this conclusion after exploring TransferWise, Xoom and many other nonbanks. Either they don't support this transaction type or, if they do, their processes have as much friction as banks'. Since you've so asserted that "fintech companies ... better and faster than any bank", can you cite names of a couple of nonbanks that you've experienced that lead you to this conclusion? (As long as they provide B2B cross-border remittance service, it’s okay even if they corridor is different from my case of USA-India.)
  3. In my previous comment, the sender bank was different from the receiver bank. It struck me later that nonbanks provide benefits #1 and #2 only because they're present in both sides of the cross-border transaction by themselves. If I now compare the nonbank experience with the experience – if available - of the same bank being present in both countries (e.g. Citi UK to Citi India), I'd say that the banking route trumps the nonbanking route on all counts and more: (1) Highly transparent: Zero fees (2) Excellent UX: The screen is very simple. (3) The transaction is instant. Money is received directly in bank account in realtime.

08 Sep 2015 09:16 Read comment

Current trust issues in banking

Since I'm currently struggling with my bank to find out the reason for charging whatever fees it charged me for a recent incoming US$:INR remittance, I can't agree more with your first point about upfront mention of charges in the case of PayPal, Xoom and other nonbanks.

On the other end, my customer in the USA was wary about having to complete a long form for initiating the payment at his bank unlike nonbank. So, I also agree with your second point about nonbank systems being easier to use.

That said, my bank has a Customer Complaint Redressal mechanism. While it might seem sluggish, it eventually works. The same can't be said about many nonbanks when they freeze merchant accounts for no rhyme or reason. Their CCR mechanism is a joke. They have a huge "my way or the highway" attitude problem. People lose access to entire remittances for months. Compared to that, with banks, it's only a question of going out of pocket for a few $ and suffering some friction for a few days.

So, based on my personal experience with both banks and nonbanks, when it comes time for my next inward remittance, I'd anyday want it to be routed via my bank rather than nonbank.

07 Sep 2015 16:06 Read comment

Australian Parliament and police call on banks to create 'opt-in' function for contactless cards

So, this does highlight The Clear And Present Danger With NFC Payments that I was concerned about:(

07 Sep 2015 15:51 Read comment

DigiSourcing - accelerated development of digital banking applications

Nice post. I especially liked your distinction between customer and consumer. You also hit the nail on the head when you say that all the nice digital revolutions must happen within the framework of being a bank. While some banks want to be like IT companies, reality is, whatever IT they use and however they use IT, they're still banks and use IT as enabler of their banking business. 

02 Sep 2015 16:09 Read comment

HSBC glitch leaves thousands of customers without salaries

BACS breaks the record on one week and breaks a bank on another!

https://www.finextra.com/news/announcement.aspx?pressreleaseid=60713

31 Aug 2015 16:40 Read comment

Banks need to be banks, not software companies

Totally agree. Having worked in the IT industry for 25+ years, I'll pull out all my money from banks and put them under my mattress if banks started working like software companies. More in my comments at https://www.finextra.com/blogs/fullblog.aspx?blogid=7831

31 Aug 2015 13:57 Read comment

Is Investment in Core banking Transformation Worthwhile As We Speak?

@DavidG:

I couldn't agree with you more:

As I'd highlighted in Why Banks Can't Transform Legacy Applications - Part 2, bank C-Suite members, who run the most profitable industry in the world, get cheesed off when revenue-challenged, loss-making, VC-funded fintech upstarts preach to them about how to cut costs by transforming legacy!

Applying the wrong patch, failure to test the new release - operational and environmental factors like these that have led to most UK bank system failures. They could happen equally well with open systems as with mainframes.

26 Aug 2015 14:19 Read comment

Digital Inclusion: The Need of The Hour

After I wrote Calling B.S On Banking The Unbanked, the GoI launched a program to issue zero balance bank accounts through an abbreviated process. While the program succeeded in opening 100M+ new accounts, over 70% had no money in them. The GoI then launched life and health insurance plans with cut rate premiums that had to be direct-debited from the bank accounts, thereby hoping that people would keep at least that much money in their accounts. Now we're hearing that payments banks would promote financial inclusion. Plan after plan with no end in sight, I sometimes wonder if we should spend more time and energy to find ways ways to achieve the more important goal of putting enough money in the hands of the supposedly-unbanked segments of the population.

25 Aug 2015 16:21 Read comment

Is Investment in Core banking Transformation Worthwhile As We Speak?

@DavidG:

You've made a brilliant point about how open CBS platforms are themselves not modern. Having worked for a vendor of one such platform, their average age is 20+ years.

Now that you've brought this up, I'm reminded of how the CIO of a leading bank recently lamented that even the mindset of executives in their open CBS vendor was tending towards legacy, with no sensitivity to agile development, time to market considerations in a crowded market, and so on. The bank wanted to build an instant account opening extension on top of the Online Banking module of their open CBS. The vendor took one month to come up the estimate, which was for $M / 6 months, which totally defeated the purpose of a functionality that had competitive advantage only for a couple of months.

The bank did something similar to what you've recommended, namely, contract with a third-party digital-first web development agency, launch the first version of the instant account opening portal in 30 days.

24 Aug 2015 08:47 Read comment

Mobile payments unlikely to dent demand for cash - ATMIA

Some degree of vested interest can't be ruled out but this does largely resonate with the findings given in a recent BBC article. Most specifically:

  • Cash in circulation is growing at 7% per year, which is indeed roughly twice the growth in economy;
  • MPESA is actually used to send cash from sender to receiver, so proliferation of mobile money services absolutely does not mean fall in cash use. 

21 Aug 2015 13:25 Read comment

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Ketharaman writes about

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