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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Putting the best 'card' forward - Payment Hub for Mobile Wallets??

Your comment about ambiguity in remittance data on another post reminded me of the time when it was exactly this problem that forced me to pay my monthly rent by cheques because my bank in UK didn't support a long enough field for entering the full payment reference. Who knows, it never might. So, let alone refusing to relinquish their choice of which mode mode of electronic payment they'd like to use, payors will want to have a say on even whether they want to use an electronic payment mode at all. Things may change in future but the said UK bank's field length has still not increased, seven years afterwards and it never might.

Re. data breach and identity theft, this NYT article says that "Stolen Consumer Data Is a Smaller Problem Than It Seems" (http://www.nytimes.com/2015/08/02/business/stolen-consumer-data-is-a-smaller-problem-than-it-seems.html). It also confirms what I've long suspected, namely, "Moreover, consumer fears can be stoked by the incentives of the people providing the data. Many of the statistics on identity fraud and online attacks come from security firms that want more people to buy their services. It’s not so different from the soap company that advertises how many different types of bacteria are on a subway pole without mentioning how unlikely it is that any of those bacteria would make you sick."

01 Aug 2015 11:39 Read comment

Clinging to Cash: Latest Data Showing How Cash is Still King

@DanG: I agree that that's the assumption but I'm not sure if I agree with the assumption. Even when people are comfortable with digital money and there are more compelling use cases for keeping their cash in digital format, there's the question of trust: If I receive more money than I need to spend, I'd rather cash out when I receive the money and then reload it when I next need to spend it. If I don't receive more money than I need to spend, the whole point is moot: Digital or cash, anyway the amount of money in circulation is not so high!

31 Jul 2015 21:50 Read comment

Clinging to Cash: Latest Data Showing How Cash is Still King

The same BBC article also said, "And it’s worth remembering that M-Pesa is a system for moving cash around, not a system to eliminate it. Users still hand cash to the M-Pesa vendors to top-up their accounts, and retrieve cash from them when money is sent to them." So, even the success of M-PESA does not imply less cash in future.

31 Jul 2015 21:03 Read comment

Bank branches key to fending off digital challengers - IDC

@PattyL: I'd smoked the same pipe in From Multichannel To Omnichannel And Beyond! Good to know that it's not a pipedream! However, delivering a seamless journey across multiple journeys requires clickstream capture systems and they do seem to be priced outside the reach of all but the top tier banks. 

30 Jul 2015 16:55 Read comment

The Confusion in Payments

Oh, you haven't met me yet:) Jokes aside, I totally agree with you. The confusion is exacerbated in cross-border payments involving correspondent banks. After having been exposed to the payments industry for over a decade, I still don't get really why Bank A in Country A can't reach Bank C in Country C directly but has to go through not one but many Banks B1, B2,... in between and in many countries.

To some extent, I think the confusion is because the different entities involved in an end-to-end payment want to put a lid on top of what exactly they're doing even from the entity immediate upstream or downstream of themselves. In other words, at the risk of hinting at some kind of conspiracy, the industry takes the motto of "keeping the customer transparent" to the extreme!

30 Jul 2015 16:41 Read comment

I tried Apple Pay and it worked, but I can’t leave my wallet at home just yet.

Fully agree. As for contents of a typical leather wallet, I see a strong resonance between what you've said here in words with I'd said by way of a picture at the bottom of Mobile Wallets: Fix What's Broken - And It Ain't Payments. On a side note, my post is dated before the launch of Apple Pay. Going by your experience, leaving your physical wallet at home is not any more feasible now than it was before.

30 Jul 2015 16:31 Read comment

A Case for Cash

According to this BBC article from BBC, cash is growing, not dying:

  1. In the seven countries ... — Australia, Austria, Canada, France, Germany, the Netherlands and the United States, 46-82% of all transactions in 2012 were conducted using cash.
  2. In the United States, cash in circulation grew 42% between 2007 and 2012, and the amount of American money floating around in bills and coins is expected to grow by about 5% each year. The average growth globally is 7% per year.
  3. ...card payments in the Netherlands have been growing by about 8% annually over the past few years. And yet, cash is still king. In 2012, there were 2.7 billion card payments, but an estimated 3.5 to four billion payments were made with cash.

So much for the death of cash - it's not only not dying but it's actually growing. All over the world. Even in Sweden and Denmark - "leaders of cashless crusade".

30 Jul 2015 15:56 Read comment

Bank branches key to fending off digital challengers - IDC

@AndreiC + 1. Branches are also an unexpectedly good place for bankers to come up with "next best offers" that no digital channel can, like the one illustrated in my post Secret Of Survival Of Bank Branches.

30 Jul 2015 13:15 Read comment

Instant Payments: A Critical Assessment

I agree with @GaneshG and would go even further and submit that remittance data problems are applicable for all types of A2A payments including BACS (UK) and NEFT (India) as well as for C2B payments. Strangely enough, the situation is not uniform across banks, with some banks in my personal experience providing long enough field lengths to handle narrations for most types of transactions (e.g. Citi UK, ICICI Bank India) whereas others restricting them so much that it became impractical to use electronic fund transfers (e.g. HSBC UK, HDFC Bank India). I remember a time when I had to pay my house rent to a building management company in UK. The company wanted me to specify "MCS MERIDIAN CLIENT ACCOUNT" as reference in my payment instruction. This was in the pre-FPS days and my bank at the time didn't support such a long narration in its BACS payment screen and wanted me to abbreviate it to "MCS CLT AC". To avoid the risk of my payment lying unapplied upon receipt by the company, I had to use paper cheques instead, where I could easily write the required narration in full on the reverse of the cheque!

30 Jul 2015 12:34 Read comment

Can financial services afford the cost of avoiding legacy retirement?

Legacy hasn't come in the way of banking becoming the most profitable industry or of introducing a slew of innovative products over the decades like credit card, ATMs, Mobile RDC, CDO, CDS, and so on.

FORTUNE Magazine article http://ow.ly/d/3qCc

6 Reasons Why Banks Can't Transform Legacy Applications

Now I know open system vendors facing stunted growth because banks have stuck to legacy. As a Finextra reader, should I care?

29 Jul 2015 16:36 Read comment

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Ketharaman writes about

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