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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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Ketharaman's comments

clear
Alternative payment methods challenge plastic's supremacy

PayPal ewallet is often funded via credit card. It's also possible to pay by credit card via PayPal without having a PayPal account, which means PayPal but no ewallet. If WorldPay subtracts the volumes of these two types of transactions, its prediction might go awry. Which makes for a good candidate of the "#3. Exploiting Calculitis" method of How To Lie With Big Data.

25 Nov 2015 15:40 Read comment

Competitor Intelligence for fintech startups - Necessary evil?

Whaat? There are startups who think there's a "tradeoff" between "studying the market" and "spend(ing) time on your solution"?? Okay, now I know why:

  1. there are so many fintech solutions seeking problems (e.g. Mobile Wallets: Fix What's Broken - And It Ain't Payments)
  2. a fintech startup thinks "overdraft", a decades-old bank feature, is an innovation (https://twitter.com/leimer/status/667342111688273920).
  3. Banks Have Nothing To Fear From Neobanks
  4. 7 (or 8 or 9, depending upon the source) out of 10 startups die

24 Nov 2015 12:53 Read comment

The trials and tribulations of a Compliance Officer - need for a 'regulatory compliance framework

Midway through the implementation of FPS for a Top 5 UK Bank came another major regulation. If my memory serves right, it was called "Pay No Pay". The bank attempted to integrate the two compliance teams and scheduled a meeting to work out the mechanics. A half hour into the meeting, it became amply clear that a common compliance framework would be impossible for more reasons than one viz. turf protection, ego hassles, varying timelines, different IT orgs., etc. I thought things have changed since then when I noticed the rising prominence given to the Chief Compliance Officer title. Any idea why the CCO hasn't been able to develop your ask of "regulatory compliance framework"?

24 Nov 2015 12:33 Read comment

Hiding Your Secret Sauce

Just stumbled upon this GigaOm article and learned that the right term for SQUARE's role is "merchant aggregator". The merchant aggregation model is explained in detail in this Digital Transactions article.

23 Nov 2015 12:18 Read comment

Regulation biggest threat to fintech growth - survey

When investors lose money invested in blade companies, they file lawsuits. When employees lose their jobs in startups, they call their local politician. When cardholders lose money to fraudsters making unauthorized use of their NFC cards / mobile wallets, they lodge police complaints. If fintech were unregulated, wonder what these people will do - take their losses on the chin and treat it as their contribution to fostering innovation?

20 Nov 2015 12:53 Read comment

Regulation biggest threat to fintech growth - survey

If fintech companies were really so innovative, they'd take a leaf out of Uber and AirBnB and operate in the regulatory gray areas. If they were really so popular with the consumer, they'd amass such a huge following at the grassroot level that they'd be able to thumb their nose at the regulator à la Uber and AirBnB. Looks like fintech is neither innovative nor popular. There's nothing new about regulation in fin services. IMHO, fintech is raising it to divert attention from the massive humble pie it's going to eat very soon for having to partner with banks. As Dwolla co-founder Ben Milne says in this WSJ article (http://www.wsj.com/article_email/banks-and-fintech-firms-relationship-status-its-complicated-1447842603-lMyQjAxMTA1MzE5ODYxNzg4Wj), '“Time humbles you,” Working with banks, he says, is the difference between running a sustainable business and “just another venture-funded experiment.”' Regulation is just a smokescreen.

19 Nov 2015 14:36 Read comment

ICCOS Asia and Newton’s 3rd Law of Thermodynamics

Cash is the cheapest payment option for the merchant. Since I wrote  Cash in Hand Is Worth More Than Card In Bush, UBER has introduced cash as a payment option in India; MERU is phasing out POS terminals from its cabs; customers are complaining that cabbies of other new age cab aggregators (e.g. OLA) are refusing mobile wallet payments and are insisting on cash. Obviously, this is in response to the realization that cash alternatives too have hidden costs, which are conveniently ignored by middlemen with vested interest in cashless options.

19 Nov 2015 10:08 Read comment

FinTech in the cloud: are Industry Utilities the new reality?

Agreed. Unfortunately, there are banking cloud solutions that ail from at least two of the six ills I've listed in my two posts - Low Uptime, Wrong Messaging.

Add to that a new factor: Regulatory ambivalence about SAAS. Just yesterday, I read this in a Finextra article:

'But in new draft guidance, the FCA gives its backing to companies that wish to use "IT services provided in various formats over the internet," as long as "appropriate consideration" is taken "in a manner that complies with our rules".' https://www.finextra.com/news/fullstory.aspx?newsitemid=28132.

Let alone old-school conservative banks, many new age fintech startups will read this paragraph and wonder "can we, can't we" deploy cloud solutions. Not surprisingly, "Regulation biggest threat to fintech growth - survey".

19 Nov 2015 07:57 Read comment

FinTech in the cloud: are Industry Utilities the new reality?

As the saying goes, when all you have is a hammer, the whole world looks like a nail. As one who develops GTM strategy for SAAS software, I've all the vested interest in pushing cloud software. However, there are several reasons why banks can't make the switch. As I'd highlighted in 6 Reasons Why Banks Can't Transform Legacy Applications, vendors are as much to blame for this as usual bank-side suspects like legacy, conservative mindset, and so on.

18 Nov 2015 13:14 Read comment

MasterCard bids to develop tech spec for mobile loyalty integration

The new app that MasterCard is spec’cing "enables consumers to select their loyalty card, the coupons/promotions they want to redeem, and make a payment in a single or double tap at a contactless terminal." Translation: This app

  • won't automatically select the loyalty card, which Apple iOS Passbook app has been doing for 3 years;
  • won't automatically select the payment card, which Apple Pay has been doing for 1 year.

Nice. People can stop fumbling with "loyalty fob, coupon and payment card" and start fumbling with the loyalty, coupon and payment card tabs in the new MasterCard app. For every banking app like HDFC Bank PayZapp that eliminates friction, there comes along a MasterCard app (or ICICI Bank eftCheques app or SBI Buddy app) that takes friction to new heights.

18 Nov 2015 12:42 Read comment

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Ketharaman writes about

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