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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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17 Apr 2009
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Ketharaman's comments

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FinTech in the cloud: are Industry Utilities the new reality?

As the saying goes, when all you have is a hammer, the whole world looks like a nail. As one who develops GTM strategy for SAAS software, I've all the vested interest in pushing cloud software. However, there are several reasons why banks can't make the switch. As I'd highlighted in 6 Reasons Why Banks Can't Transform Legacy Applications, vendors are as much to blame for this as usual bank-side suspects like legacy, conservative mindset, and so on.

18 Nov 2015 13:14 Read comment

MasterCard bids to develop tech spec for mobile loyalty integration

The new app that MasterCard is spec’cing "enables consumers to select their loyalty card, the coupons/promotions they want to redeem, and make a payment in a single or double tap at a contactless terminal." Translation: This app

  • won't automatically select the loyalty card, which Apple iOS Passbook app has been doing for 3 years;
  • won't automatically select the payment card, which Apple Pay has been doing for 1 year.

Nice. People can stop fumbling with "loyalty fob, coupon and payment card" and start fumbling with the loyalty, coupon and payment card tabs in the new MasterCard app. For every banking app like HDFC Bank PayZapp that eliminates friction, there comes along a MasterCard app (or ICICI Bank eftCheques app or SBI Buddy app) that takes friction to new heights.

18 Nov 2015 12:42 Read comment

Norwegian mobile payments service Valyou shuts down

Just another illustration of a solution seeking a problem and, when it fails to get mainstream adoption, falling back to the standard excuse of "we were ahead of times".  

Mobile Wallets: Fix What's Broken - And It Ain't Payments

On a side note, if this is the fate of a leading mobile wallet in a market that's supposedly almost 100% cashless...

18 Nov 2015 11:53 Read comment

How to Stop Sharing Your Location Information

It's good to know that bad guys have abandoned schools, malls and other places where kids usually hang around and are turning to metadata from social media pictures to find out their locations. At least we now have a step-by-step guide to stymie their efforts.

17 Nov 2015 15:20 Read comment

From Multichannel To Omnichannel And Beyond

This @Protiviti article published in The Financial Brand reinforces my reading of the omnichannel-banking writing-on-the-wall.
http://thefinancialbrand.com/55261/omnichannel-bricks-and-clicks-strategy/

17 Nov 2015 09:46 Read comment

Crowdfunding: Golden Opportunity for Banks or Paradox

@HamzaAbu-Musa:

I'm no banking industry corporate strategist but I think it's very smart for banks to continue in the current mode of keeping online P2P companies at arms length. For several reasons, they should avoid ownership of such companies: (1) If and when loans go delinquent, it's very easy for an asset-light VC-funded fintech company to leave investors high-and-dry. It's not so easy for asset-strong banks to do the same. (2) Not sure if banks can ringfence online P2P business from their core business. Even assuming they can, why should they bother to take the risk of reputation loss when they wash their hands off delinquent loans when online P2P volumes are extremely miniscule at this point? (A Tier-1 bank does more volumes in one day than what LC has done in its entire lifetime nearing 10 years).

17 Nov 2015 08:50 Read comment

BBVA Compass offers real-time reward redemption on Wallet purchases

"It's the first service of its kind that doesn't place onerous restrictions on how rewards can be redeemed." Ah, that's what I call Godfather-style offer - one you can't refuse! Kudos to BBVA Compass.

16 Nov 2015 17:28 Read comment

Crowdfunding: Golden Opportunity for Banks or Paradox

I remember reading some article on Finextra saying banks are getting involved in online crowdfunding companies either as lender or as investor or both. As of now, online crowdfunding seems to be focused on subprime, thin file and no file categories. Since banks are currently shunning this "bottom feeder" segment of the market, there's no question of disruption, as of now.

Some have hypothesized that, as online crowdfunding gains traction in the bottom feeder market, even prime and ultraprime segments - currently the mainstay of banks - will choose online crowdfunding options over banks when they need a loan (despite the former’s higher interest rates and just because of their superior CX). If and when that happens - and VC-funded online crowdfunding companies are still around to take advantage  of it and get their recovery act in place by then - disruption will happen.

16 Nov 2015 10:59 Read comment

Jiffy sets up hotlines for charitable donations

It was 2001 or 2002. Germany's Bild tabloid was raising EUR 5 donations from its readers for a charity. In what is still the most frictionless method of making donations I've come across, readers interested in donating simply called a telephone number given on the newspaper and disconnected the line after one ring. EUR 5 was credited to the charity and a like amount was added to the reader's mobile phone bill. MNOs facilitated the entire transaction with just one "missed call" as we say in India and without involving banks.

15 years later, for the same use case, we've a bank-centered solution that requires a smartphone, an app, registration (and I'm sure an onboarding process with some friction and abandonment). This is just another illustration of how TELCOs have lost the lead they had in retail payments and why

Banks Have Nothing To Fear From TELCOs.

13 Nov 2015 12:55 Read comment

What next for UK payments?

Well, we asked the same question 7 years ago, a couple of months before FPS went live at a Top 5 UK Bank. The consensus prediction was that FPS would kill BACS three years after its go live in 2008. Not only did that not happen but BACS actually goes around breaking records 7 years later (https://www.finextra.com/news/announcement.aspx?pressreleaseid=60713)! 

I received my May 2008 salary via FPS. Based on my company's CFO's explanations of the advantages of FPS over BACS, we expected everyone to shift to FPS in the next few months. But, 7 years later, the mainstream market still seems to use BACS for payroll! 

I sometimes wonder if even the 10 years in the legendary Bill Gates quote about change is an underestimate when it comes to payments!

13 Nov 2015 08:43 Read comment

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Ketharaman writes about

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