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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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155
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
US Bank uses Visa geolocation tech to reduce card declines

Once upon a time, people using non-Chip credit cards issued by banks in USA did face friction while using them outside USA. However, going by first hand experience during the last 12 months, all that is history:

5 different countries in Europe, 3 different countries in Asia Pacific, ~150 transactions, only 3 declines of 3 US non-Chip credit cards.

Whether they read my above mentioned blog post or not, I'm glad that RoW merchants have realized that single-minded obsession with mitigating fraud is bad for business and have adapted themselves accordingly.

06 Oct 2016 13:57 Read comment

US Bank uses Visa geolocation tech to reduce card declines

IME, US consumers have lower tolerance to friction and higher expectation of superior CX compared to those in RoW. Kudos to Visa for coming up with just the right way to balance convenience with security for that market where EMV has stumbled and 3DS would be a conversion-killer.

Mitigating Fraud Does Not Pay The Bills

05 Oct 2016 19:42 Read comment

The shrinking economy; Bank of England on durability of cash

I have read elsewhere that around 50% of wire transfers are made by human trafficking mafia, illicit arms dealers and drug lords. It's high time regulators took heed of this, shut down wire transfers and slashed the size of these nefarious businesses to the maximum amount of currency notes they can carry in suitcases.

04 Oct 2016 19:14 Read comment

Opportunities in Expat Health Insurance segment

A friend of mine was telling me, to travel by public transport from downtown Toronto to a suburb hardly 20 kms away, he has to change 3 different transport companies and buy 3 different tickets. If a onetime affair like transport can't be handled by just 3 different companies in a single city working together, we can imagine the difficulties of so many different insurers and banks working together across so many different countries to make global insurance and global bank accounts a reality. Much as these concepts are great for consumers, I doubt if they'll ever become real anytime soon. Meanwhile, my Citi UK account doesn't automatically get me an account in Citi India - that's the reality and I doubt if it's going to change anytime soon.

04 Oct 2016 19:04 Read comment

Old habits die hard, which is why payment innovation can fail

@AnthonyWalton:

TY for the clarification. I mostly agree with you but, in the world of innovation driven by mantras like "iterative approach", "fail fast" and so on, I really wonder if anyone cares for testing at all. I've personally experienced the potential reputation damage to a Top 5 UK Bank from the failed launch of a new payment system. However, what really matters is the extent of naivette of fintech startups and their VC investors.

04 Oct 2016 17:28 Read comment

Old habits die hard, which is why payment innovation can fail

Nice article in itself. Especially since it covers a favorite topic (payments tech) and includes quotes from two of my favorite authors (Samuel Johnson & John Irving). But I can't help wondering if it's mistitled because I couldn't find even a single mention of a word from the title of the article ("innovation") in the body of the article.

04 Oct 2016 12:57 Read comment

Pressure for Chargebacks on Consumer Credit Transfers?

Nice post. I'll add "full refund for faulty goods and services" as one more benefit of credit cards versus debit cards and credit transfers. 

Five Ways For Banks To Boost Credit Card Use

03 Oct 2016 18:47 Read comment

New UK mobile banking service for SMBs promises 3 minute account setup

It took me 2 weeks to get a fully functional business account in a traditional bank. Compared to that, TIDE sounds like a dream. On 0:36 of the video, it says "TIDE is not a bank, so there are no monthly fees". Does that mean that the bank where the account is held - presumably Barclays - will charge monthly fees?

03 Oct 2016 17:41 Read comment

Bank regulators urged to address security of biometric data

For a frictionless login process, many fingerprint scanners encourage enrolment of *all* fingers at one time e.g. iPhone, Lenovo ThinkPad laptop. And many users, including me, accept the suggestion to do so in order that we can swipe any finger without having to remember which finger we enrolled on which reader. If fingerprint creds are stolen - creepiness alert! - another hand is the only choice for many people.

30 Sep 2016 17:59 Read comment

Biometrics: The future of payment authentication?

Even the government seems to be worried about the biometric equivalent of password resets now!

Bank regulators urged to address security of biometric data

30 Sep 2016 17:53 Read comment

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Ketharaman writes about

  • artificial intelligence
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Ketharaman's opinion archive

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