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As new banks are testing card payments on Earth, traditional banks have already gone to outer space! This could be a giant leap for banking http://qwt.io/s_ketharaman/xHMM

@GerardHergenroeder:

While I agree with your statement "Scale, size...idea with no capital", it totally rains on the parade of so many romanticists I come across these days! On a related note, Bloomberg says "Funds Are Taking the Peer Out of Peer-to-Peer Lending".

Cash as "Tertiary payment means" is not the same as cashless - even if 20?? = 2099.

With the Bank of England recently announcing that currency notes in circulation have doubled from a few years ago, it's almost surreal to read the assertion - ahem, prediction - that cash will be obsolete by 2020. 

I'm guessing lot of banks used to make such announcements in the '1950s! But I concede that it's a giant leap for Starling, even if it's only a small step for banking!!

@MariteFerrero: Something else could equally well get there eventually - EMV is 20 year old technology, there's nothing sacrosanct about it. Besides, the plaintiffs have insinuated that the certification may never happen:  

“Class members such as the plaintiffs here, could not timely comply with the standard, no matter what they did, because the Defendants refused to, or were unable to, ‘certify’ the new equipment by the deadline – or, indeed, ever,” the complaint reads.

@MariteFerrero: USA is indeed on Chip+Signature. That situation is outside the control of the said two merchants. Under this regime, we're all in agreement that "...there is no point or incentive to deploy EMV terminals over there." Which is exactly my view. That makes the case to stop EMV altogether OR implement Chip+PIN (which is not going to happen anytime soon) OR find other ways to balance convenience with security, as I thought USBank has done well with Visa geoloc technology.

Yet another regulator sitting in an ivory tower and who, I'm sure, uses cash for daily payments and hasn't heard of things like friction.

Sadly, EMV hasn't meant reduced fraud for US merchants. On the contrary, as the two merchants quoted in this FORTUNE magazine article allege, "...despite upgrading to the appropriate terminals, and following the other upgrade rules stipulated by credit card companies, B & R and Grove incurred total losses of close to $10,000 for 88 chargebacks since October 2015. By comparison, both companies had a total of four chargebacks over the same time period in 2014."

So it's equally likely that the RoW will be dragged, kicking and screaming, into non-EMV and non-3DS alternatives that reduce friction and improve conversion rates - in other words, to make credit cards do what they're meant to do, namely, enable business and drive revenues. We're already seeing early signs of it e.g. India has moved from PIN+Signature to PIN-only to no-PIN-no-Signature regime for transactions below INR 2K.

Once upon a time, people using non-Chip credit cards issued by banks in USA did face friction while using them outside USA. However, going by first hand experience during the last 12 months, all that is history:

5 different countries in Europe, 3 different countries in Asia Pacific, ~150 transactions, only 3 declines of 3 US non-Chip credit cards.

Whether they read my above mentioned blog post or not, I'm glad that RoW merchants have realized that single-minded obsession with mitigating fraud is bad for business and have adapted themselves accordingly.