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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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17 Apr 2009
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Ketharaman's comments

clear
Why chatbots can take over banking

Totally agree, at least for Query part of the Query-Request-Complaint customer contact framework that I highlighted in Can Chatbots Replace Humans? 

I believe chatbot, and, by extension, "Alexa Banking", has the potential to upend the status quo of digital banking channels for at least two reasons: 

  1. With all current digital channels, user has to understand system. With chatbot, system understands user.
  2. With Alexa Banking, banking can be done in the background, thereby enabling users to treat banking as a chore that it often really is.

As with PFM / MoMMA, I expect a vibrant debate between bank chatbot and (PSD2-powered) third-party chatbot in the forseeable future.

20 May 2018 15:15 Read comment

PayPal agrees $2.2 billion deal for iZettle

Good question but, as long as the small fish is VC-funded, its raison d'être is to get swallowed by the big fish. As I highlighted in a slightly different but still relevant context elsewhere on Finextra, consumers are naive if they expect the fintech movement to make any difference in traditional FI's behavior.

18 May 2018 19:26 Read comment

Mobile banking uptake at a standstill as consumers rethink bank relationships

@Ian Ogilvie:

True dat, LOL. I'm of course assuming that "present company excluded" clause is applicable when we talk of consultants and suppliers and gold rush advice providers:) That said, banks have a huge potential to attract net new mobile traffic for electronic stock trading. Ever since I signed up for eTrading in circa 2000, I haven't ever gone back to a human stockbroker. IMO, eTrading has arguably the strongest value proposition of all the digital offerings launched by banks during this period. But, perhaps due to inadequate focus or lack of marketing or whatever, it just hasn't reached its full potential in terms of consumer adoption.

16 May 2018 16:18 Read comment

CYBG to shake up challenger bank market with $1.6 billion offer for Virgin Money

@Paul Vieros:

TY for your comment. I Googled "Banking Royal Commission" and the first result was "The real problem with royal commissions" (http://ow.ly/sZsr30k0iv2).

Should I bother to read this article?:)

15 May 2018 11:37 Read comment

Open Banking APIs need standards

My bank (in India) supports unlimited field length for IMPS payments but supports only a limited field length for NEFT payments. The recipient of a NEFT payment receives the sender name and account number whereas the recipient of an IMPS payment does not. Take FPS in UK. While the scheme sets stringent SLAs on communications between sender and receiver banks, the nature of communication to sender and receiver - who IMO are the two most important stakeholders in a payment transaction - is not stipulated by the scheme. According to the FPS website, “Once the payment has been made, a confirmation message will always be sent between banks. Each sending bank will decide how this confirmation will be made available to its own customer.”

Based on my exposure to martech, Salesforce has not set any industry-standard. It has created a single-company, proprietary platform - Force.com - into which other products may plug in if they wish to. The other products similarly need to develop different connectors to integrate with SFDC competitors like SugarCRM, Oracle CRM, SAP CRM, etc. I'd be happy to be corrected if my understanding is wrong.

TBH, uniformity of APIs is a pipedream for the entire banking industry even in one country, let alone across all countries in Europe. 

In any case, the point is moot in the aftermath of the FB-CA fracas. For it to gain mainstream adoption, Open Banking Needs A Blockchain Boost.

11 May 2018 20:57 Read comment

There is No OPTION B - How actionable analytics can drive a better onboarding process

From my work with banks on customer journey, I completely agree that onboarding is crucial for brand image and customer acquisition. However, at the stage of onboarding, the relationship between the customer and bank has barely started. So, from where does a bank obtain all the data you've mentioned for carrying out analytics? Let's also not forget that, according to the popular fintech narrative, banks are allegedly doing nothing with the mountains of data they already have on exsiting customers for years.

11 May 2018 14:02 Read comment

Ripple claims success in first pilot trials of XRP for cross-border payments

I've heard of popular cryptowallets charging as high as 15% fees for BTC-to-ETH transfers. I find it extremely hard to believe that a Fiat1-to-Crypto-Fiat2 transfer will be 40-70% cheaper than a Fiat1-to-Fiat2 transfer. But I tip my hat to these crypto companies for their phenomenal ability to spread their outlandish claims far and wide.

11 May 2018 13:30 Read comment

HSBC launches Connected Money app

@David Coghlan:

When you say "winning", you probably mean winning with customers. IMO, today's world of VC and ICO funding has upended that notion.

Winning means first succeeding in raising funds to blow on customer acquisition and only then on succeding with customers.

So, the winning platform will be the one that raises enough funds and makes liberal pay outs to customers for accessing their data. The Blockchain dApps I mentioned in my post have "won" in their regard. Take Brave / BAT for example. If viewed as a regular business, I doubt if it'd last a single day. In the days of VC funding, it'd have taken a few months to raise funds. Whereas, in the ICO world of today, it raised $35M in under 30 seconds (Source).

Ergo, that may be the route to success for Open Banking TPPs as well.

10 May 2018 15:24 Read comment

Mobile banking uptake at a standstill as consumers rethink bank relationships

I don't think bank customers are confused.

It's banks and fintechs who are facing the consequences of their misplaced belief that people will spend as much time on banking as on other activities like news, shopping and entertainment. Compared to the other activities, banking is a chore. And, apart from Alexa Banking, all existing channels miss that point.

Bank customers will use just as much banking as they need to, which, IMO, is not much compared to other everyday activities. Just because there are 5-6 banking channels today compared to 2 channels back in the day doesn't mean the amount of banking activities will go up 3X. That's why we're seeing a stagnation of usage of all channels in developed markets like UK.

PS: The above is not true for developing markets. For reasons pointed out in my post Why Branch And Digital Channels Will Coexist Forever, banks are seeing an increase in usage volumes in all channels in India.

10 May 2018 15:05 Read comment

Customer personalisation: What do shoppers actually want?

Nice post in itself but I couldn't find the answer to the question posed in its title. On the one hand, consumers hate irrelevant spammy offers. On the other hand, when they get extremely targeted offers, they find them creepy / an intrusion into privacy. This is a big dilemma facing retailers - and other businesses including banks - and I haven't come across a scaleable resolution for it so far. Maybe I misunderstood the title but I thought this post would provide that resolution.

10 May 2018 13:15 Read comment

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Ketharaman writes about

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