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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Standard Bank gears up for go live of payments blockchain

No matter the blockchain, Dave Birch's questions are unchanged. Immutability might be a defining characteristic of blockchain but no blockchain can beat the immutability of the "Dave Birch Immutable Blockchain Questions":)))

28 Feb 2019 17:41 Read comment

Adyen launches open banking-powered payment method

How much disintermediation of Debit Cards has been achieved by EBA Clearing's myBank, which provides similar functionality and has been around for a decade?

27 Feb 2019 11:50 Read comment

Settling the skepticism over JPM Coin

Transaction flow without JPMCoin: Payer USD ---> USD @ J P Morgan Chase Inc. ---> Payee USD.

Transaction flow with JPMCoin: Payer USD ---> USD @ J P Morgan Chase Inc. --> JPMCoin @ wherever it is ---> Payee USD (if not Payee JPMCoin ---> Payee USD). 

JPMCoin is the "highly contrived middleman" added to the transaction flow by J P Morgan Chase Inc. by using JPMCoin / Blockchain.

23 Feb 2019 15:17 Read comment

Budgeting for a Fintech App Development Project

"It takes years of experience to be able to budget well. Even then, it’s still uncomfortable most of the time. Budgeting isn’t called an “artform” for no reason." Funny thing is, companies have years - and decades - of experience with estimation and still get it wrong. Me thinks, this is an area that's ripe for being disrupted with AI / ML techniques. Too much time has been spent with conventional estimation techniques without any perceptible improvement.

22 Feb 2019 16:03 Read comment

Settling the skepticism over JPM Coin

Blockchain was supposed to eliminate middleman. Instead, JPCoin seems to be adding middleman, that too a highly contrived one.

21 Feb 2019 17:53 Read comment

US cities look into banning cashless stores

Personally, credit card has been my preferred method of payment even since the last quintile of 20th century. But, if using cryptocurrencies to avoid state surveillance is so 21st century, there's nothing 20th century about using cash for the same purpose.

21 Feb 2019 15:01 Read comment

What Is Trophy Value, And Why Is It Important For Your Rewards Program?

Maybe it's only me but, according to  https://www.dcrstrategies.com/benefits-trucash-card/, it'd appear that TruCash is an offering from the author's company DCR Strategies Inc. If so, this article probably belongs to the Press Release section. 

20 Feb 2019 18:53 Read comment

Adyen launches open banking-powered payment method

For the moment, if we forget about what happens behind the scenes and also about TPP, AISP, PISP and other 3- and 4-letter Open Banking jargon, how is this any different from EBA Clearing's myBank launched nearly a decade ago? 

At the time it was launched, I predicted that myBank Will Be A Hit. However, I haven't heard much about it since then - one of my predictions gone horribly wrong, I must admit. 

Called NetBanking in India, this mode of payment has been supported on virtually all ecommerce and bill payment websites in India for over a decade. UPI, launched a couple of years ago, also provides similar functionality, albeit via a native mobile app and in arguably a more frictionless manner. 

However, I've rarely used NetBanking and have never used UPI. Reason: Why suffer instant debit when you can pay with credit card and earn rewards, deferred payment, repudiation and other benefits? Best wishes to Adyen but I'm sure the same question will be asked by consumers in markets where credit card penetration is high.

20 Feb 2019 18:46 Read comment

Instant Payments,  Instant Revenues... it's complicated

No, I wasn't referring to SCTinst. I was referring to the payment brand actually called "Faster Payments". 

18 Feb 2019 16:20 Read comment

Instant Payments,  Instant Revenues... it's complicated

Nice overview but why no mention of UK "Faster Payments", which, if I'm not mistaken, is the first instant (retail) payments service in Europe.

Because Brexit?:)

18 Feb 2019 15:42 Read comment

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Ketharaman writes about

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