Finextra Research
Sign in
Sign up
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

23,403
Expert opinions
42,302
Total members
296
New members (last 30 days)
182
New opinions (last 30 days)
29,114
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
17
Following
1
Opinions
155
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
Current state of the BNPL market in Spain

That's clear. I'm only curious about the cohort - however small or big it is - that does select Credit Card as the mode of repayment of BNPL installments. Like, do they like to kick the can down the road - or is there some other reason to explain their counterintuitive behavior?

15 Jun 2021 09:31 Read comment

Confirmation of Payee (CoP) To be or not to be

I highlighted Confirmation of Payee and Enhanced Remittance Data as two among Five Ways to Stimulate Electronic Payments back in 2013. (For some inexplicable reason, some of my posts, including this one, have suddenly become invisible.) Eight years later, we haven't seen much progress on either initiative. Like SCA and ISO20022, I wonder if CoP and ERD have also become fall guys of the pandemic outbreak.

15 Jun 2021 09:25 Read comment

Current state of the BNPL market in Spain

Oops, I posted the above comment in the wrong post! I can't delete it, hope Finextra can do so on the backend!!

15 Jun 2021 09:24 Read comment

Current state of the BNPL market in Spain

I highlighted Confirmation of Payee and Enhanced Remittance Data as two among Five Ways to Stimulate Electronic Payments back in 2013. (For some inexplicable reason, some of my posts, including this one, have suddenly become invisible.) Eight years later, we haven't seen much progress on either initiative. Like SCA and ISO20022, I wonder if CoP and ERD have also become fall guys of the pandemic outbreak.

15 Jun 2021 09:23 Read comment

Current state of the BNPL market in Spain

That's amazing because I'm quoting from your own post that people use credit card to pay off BNPL installments.

"...repayments are drawn from a customer's linked...  credit card."

15 Jun 2021 08:12 Read comment

The Role of Big Data in Banking : How do Modern Banks Use Big Data?

When the Cashier gave personalized service to your Spencer, banks probably knew already that people with middle initials are more creditworthy than people with only first name and last name. 

For at least the last 10 years or so, banks have been using satellites to collect data on (a) supermarket parking lot occupancy rates to predict retailers' earnings (b) crop cover to predict farmers' agricultural income. Cardlytics processes credit card transaction data of over 2000 banks to make NBOs / Targeted Offers. 

Long story short, banks have been using data for a fairly long time. Finsurgents who claim otherwise probably have a vested interest in spreading the story that fintechs are using data to disrupt banks.

14 Jun 2021 14:27 Read comment

Current state of the BNPL market in Spain

Nice post. In survey after survey in USA, UK, etc., a majority of BNPL consumers attribute their preference for BNPL to "free credit" aka avoidance of interest and fees associated with credit card (which they do have). Yet, they let BNPL repayments to be drawn automatically from their credit card (where the issuer allows it). I find this counterintuitive since they will eventually fork out interest and fees when the BNPL installment gets transferred to their credit card. In my blog post BNPL Ain't Killing Banks. It's Making Them Rich, I alluded to this as a "quirk of consumer behavior". 

I see that credit card is one of the modes of BNPL repayment even in Spain. Any idea why BNPL consumers exhibit this contradictory behavior?

14 Jun 2021 13:18 Read comment

Santander pushes back at Which? over APP scam reimbursement rates

Go Santander! It's totally nonsensical to hold banks solely - or even primarily - culpable for APP fraud. Kudos to Santander for pushing back. 

09 Jun 2021 13:43 Read comment

UK Authorities Delay SCA Again...Again

Last June, I posited that they will use the pandemic as the fall guy to shut down SCA, among other initiatives like SWIFT ISO 20022, etc. One year later, I seem to be on the right track. Can't say I'm disappointed. Going by the experience with 2FA in India, UK / EU will be doing its economy a good deed by canning SCA.

07 Jun 2021 13:44 Read comment

When Will Desktop Interop Cross the Chasm?

Well "server computing" does disrupt "desktop computing", likewise "server interop" can disrupt "desktop interop". 

03 Jun 2021 10:17 Read comment

  • 1
  • 91
  • 92
  • 94
  • 95
  • 469

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (2)
  • 2024 (9)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Hamza Khan

Hamza Khan
Founder and CEO at Suburbia

Follow Unfollow
Federico Baradello

Federico Baradello
Founder and CEO at Finalis

Follow Unfollow
Nameer Khan

Nameer Khan
Founder and CEO at Fils

Follow Unfollow
Mike Dekock

Mike Dekock
Founder and CEO at MJD Advisors

Follow Unfollow
Laxmi Ramanath

Laxmi Ramanath
Founder and CEO at La Meer Inc.

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI
Join the community Register for news alerts
Apple App Store Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre