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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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17 Apr 2009
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Ketharaman's comments

clear
Swift mines data flows to flag up incorrect payments

As I highlighted in my comment here, was an incident when Payor Bank / SWIFT forced customer to abbreviate payee name GTM360 MARKETING SOLUTIONS PRIVATE LIMITED because of field length limitation and customer changed it to GTM360 MARKETING SOLUTIONS INC. Payment failed. 

If the same thing happens, I'm hoping that SWIFT's new Payment PreValidation service will tell the payor to change the abbreviation to GTM360 MARKETING SOLUTIONS PVT LTD before submitting it, and that the payment won't fail. If so, this is a great feature. 

On a side note, given that this new centralized verification service identifies "accounts that have been credited successfully", the claim that it's "based on anonymised data" almost sounds like an oxymoron:)

01 Sep 2022 16:28 Read comment

Robots or Humans for Financial Advice: which do consumers prefer?

Human Advisors are likely to work on traditional PLBS business model where they need to make revenues and profits in the medium, if not short, term. Whereas Roboadvisors are likely VC-backed companies who are under no compulsion to make revenues and profits in the short, or even, medium term.

So, unlike Human Advisors, Roboadvisors can operate without incentives and gesture to safeguard investors' interest rather than their own, which is secured by VC. 

Ergo, on second thoughts, Roboadvisors can be unbiased for way longer than Human Advisors - maybe even forever.

01 Sep 2022 15:48 Read comment

Robots or Humans for Financial Advice: which do consumers prefer?

I'd think that it's just a matter of incentives. A roboadvisor may just as readily shill some financial products over others if the roboadvisory company gets more commissions on them compared to the others.  

We've been talking about several use cases for PFM / MoMMA apps for years e.g. Move money to higher yield accounts, premature breaking and reopening of fixed deposits if interest rates go up, never let credit card reward points lapse, and so on. More in my blog post entitled A Killer Feature For PFM On The Eve Of PSD2. However, maybe due to technical constraints or whatever, we haven't seen too many roboadvisors delivering such functionality. 

I still think the crypto OBCoin I proposed in Open Banking Needs A Blockchain Boost will give a big boost to Open Banking directly and indirectly to Roboadvisories. 

31 Aug 2022 16:50 Read comment

MPs call for 'Big Bang' to free up challenger banks

From "Branchless Neobanks will kill Banks stuck with branches" to "Banks must let Neobanks take over branches".

This would sound extremely funny if it weren't so surreal!

31 Aug 2022 16:22 Read comment

FedNow real-time payments service to launch next summer

LOL The "ISO 20022 Waiting for Godot" effect just went up another level.

31 Aug 2022 12:35 Read comment

Fintech and Regulatory Unbundling

You've answered your own question: The regulator stopped said fintech from using the term "bank" because the term can only be used by regulated entities, which the said fintech is not.

Moving on to Automated Savings fintechs like Jar in India and Acorn in USA. I contend that they're unregulated. 

My company partners with banks but it is not regulated. Jupiter and Chime partner with banks but that does not make them regulated.

But let that not stop you from claiming that they're all regulated and saying something in support that  eventually contradicts your claim.

28 Aug 2022 14:07 Read comment

Fintech and Regulatory Unbundling

Evolve. Tweak in progress. All future tense terms.

So you accept that slice and UNI are *currently unregulated* for their activity of lending. Good. That's what I've been saying all this while.

Moving on, try Neobanks like Jupiter in India, Chime in USA. I contend that they're unregulated fintechs.

Do you still contend that all fintechs are regulated?

28 Aug 2022 08:50 Read comment

Fintech and Regulatory Unbundling

As I said earlier, RBI recently mandated that loan should go directly from regulated entities to borrower and should not pass through loan  provider fintechs slice UNI et al. That shows that slice UNI are not regulated. 

28 Aug 2022 06:27 Read comment

Fintech and Regulatory Unbundling

This was implicit in my previous reference to Indian regulator's recent mandate re. Loan flow. Anyway, to make it explicit: Slice & UNI. 

27 Aug 2022 11:15 Read comment

Fintech and Regulatory Unbundling

You can clarify all you want but the only thing that matters is what the regulator says and, as I mentioned, its latest announcement clearly implies that fintechs are unregulated entities.

24 Aug 2022 15:59 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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