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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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17 Apr 2009
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
How Open Banking Technology can Improve your Revenue

Open Banking in EU / UK was launched in 2017. Five years later, if it still seems new, it's because it hasn't exactly set the markets on fire?

OTOH, Open Finance in USA, which has been around for a shorter duration, is a blockbuster hit - even without any regulatory mandate for its implementation. 

Open Banking: EU v. USA

25 Oct 2022 16:29 Read comment

What Does Market Capitalization Mean in Crypto?

Market Cap became a thing for Fiat Stocks in the early 1990s. Given its gesturing of disrupting TradFi, it's very lame for Crypto / DeFi to use the same metric as a measure of its size 30 years later. Despite all its vaunted talent, why couldn't Crypto conjure up something like Community EBIDTA that a startup called WeWork in the very old world real estate industry did:)

25 Oct 2022 11:43 Read comment

SEC’ securities lending regulation – Proposed rules and implications

Nope, sorry but it's still unreadable - the text is bleeding very badly:(.

I've noticed this problem when the canvas size is too high. I solve it by using a graphic manipulation tool like IrfanView to reduce the resolution of the image before publishing it online.

21 Oct 2022 12:56 Read comment

SEC’ securities lending regulation – Proposed rules and implications

Can't read the white text inside the pink boxes. Can you repost the image with, maybe, black text that'd make it easier to read? Thanks in advance. 

21 Oct 2022 11:10 Read comment

ISO20022 – The Great Leap Sideways

Uh oh!

21 Oct 2022 11:05 Read comment

Pay by Bank- prioritising consumers and merchants interests remains a challenge

It's a well known fact that Merchants treat every additional Method of Payment as a source of sales uplift and therefore do not shape the success or failure of any MOP. It's consumers who do that.

It's my enduring belief that A2A MOPs have failed to go mainstream in markets where credit card has been well entrenched because they have uniformly failed to answer the basic question of "What's in it for us?" for Payers / Consumers.

I don't recall the last time anyone else bringing this up as the key challenge for mainstream adoption of A2A MOPs. Kudos for a balanced post. 

20 Oct 2022 15:35 Read comment

UK Businesses threatened by rising insolvency threat

Oops I meant to post the above comment below another post. Sorry about that. 

@Finextra: Please delete my comment if possible.

20 Oct 2022 15:07 Read comment

What Is Merchant Acquiring? The Ultimate Guide

Awesome post! 

I've known for a long time that Acquirer Risk is a big deal and limits the number of Merchants to whom Acquirer Banks issue Merchant Accounts, ergo the sweetspot leveraged by PayPal and Square / Block for online and instore credit card payments.

But, until I read your post, I've never really understood why.

20 Oct 2022 15:05 Read comment

UK Businesses threatened by rising insolvency threat

Awesome post! 

I've known for a long time that Acquirer Risk is a big deal and limits the number of Merchants to whom Acquirer Banks issue Merchant Accounts, ergo the sweetspot leveraged by PayPal and Square / Block for online and instore credit card payments.

But, until I read your post, I've never really understood why.

20 Oct 2022 14:55 Read comment

Goldman Sachs folds Marcus into wealth management unit

With 13M customers and $100B deposits, Marcus is one of the most successful neobanks ever. However, being a division of a bank, it needs to operate according to the traditional PLBS business model, and therefore cannot make losses for too long. This is unlike fintechs, which are VC backed, and are under no pressure to make profits in the short, medium or (lately) even long term.

Exhibit A for BNPL Ain't Killing Banks. It's Making Them Rich. 

19 Oct 2022 13:30 Read comment

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Ketharaman writes about

  • artificial intelligence
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Ketharaman's opinion archive

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