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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
The Real Risk of Social Media

Some banks are already using social intelligence platforms to hone in their competitors' disgruntled customers and win them over with special offers. If the fence sitters need any more reasons to jump over the wall, they can find them here:

The Business Case For Social Media Customer Service

04 Apr 2013 19:46 Read comment

Bank of the West app lets users check balances without login

Props to @BankoftheWest. May this open the floodgates for other password-less features on mobile banking such as forex rates, last 3 transactions, credit card due amount, etc.

04 Apr 2013 19:36 Read comment

Centralised payments, enterprise-wide value

Maybe as a part of fiscal control or whatever, POBO for AP is used by default in India and Middle East, if not in many other countries. POBO for AR - centralized follow up for invoices raised by multiple SBUs and depositing all collections into a single treasury account - has also been around for a long time in the Middle East. There's an interesting Q&A on this subject here.

04 Apr 2013 16:41 Read comment

2013 AFP Payments Fraud and Control Survey

As I'd commented here, I agree with your view that the incidence of CAT is very low. Re. "dual controls for payment release" as a potential fraud mitigating measure, interestingly, as this verdict shows, banks seem to have started offering this functionality but corporates, at least the one that lost this lawsuit, are declining it!

04 Apr 2013 16:27 Read comment

Let's do the timewarp again

GenY Mobile / Direct Carrier Billing Payment (e.g. Boku, Zong) have cracked the Holy Grail of Security Versus Convenience, although they're still too expensive to gain mainstream adoption. To me, biometrics belongs to a broader category of technologies - which also includes AI, voice recognition and OCR among others - that are adequately reliable only at price points that put them out of reach of all but a few usage scenarios. In a test I was associated with around six years ago, one model of a fingerprint scanner costing $25 delivered <10% accuracy whereas another one that delivered >99% accuracy cost $500. The former was affordable-but-inaccurate and the latter, accurate-but-unaffordable, for a classical PC login use case. Apart from that, even when it's affordable and reliable in the one-odd use case, biometrics triggers privacy concerns that hamper onboarding, as the flameout of PayByTouch illustrates.

04 Apr 2013 16:12 Read comment

Customer engagement in a digital era

In my recent experience, many banks are doing a good job at listening to what their customers are saying about them on social media by using social intelligence platforms. They're using the insight so gained not only for cross-selling and upselling but also to finetune their offerings and resolve issues far more quickly than via conventional customer service channels. 

https://www.finextra.com/blogs/fullblog.aspx?blogid=6505

03 Apr 2013 19:26 Read comment

Let's do the timewarp again

Kudos to your adult education center for striking the right balance between security and convenience. I've long held that security levels, cash v. card and other issues related to payments should be left to the discretion of the customer and the merchant, who're the two most interested parties to any payment transaction. Regulators, security solutions providers and other middlemen imposing their own views - if not products and services - often turn out to be 'meddle'men providing little value addition.

03 Apr 2013 19:13 Read comment

What do consumers want? Do an RBS and ask them

Good idea but I wonder if it's too little, too late. Banking customers are already tweeting ideas to banks in 140 characters. Savvy bank product managers are already using social intelligence platforms to quickly hone into such tweets and add good ideas to their feature pipelines. Ideas that have surfaced on Twitter in the recent past include (1) Change the schedule of weekly account balance SMS alerts (2) Introduce a "My Favorite Transaction" to cut down ATM waiting times (3) Personify bank balance.

02 Apr 2013 14:40 Read comment

Stand and Deliver

To me, those two phrases have meant 'certainty' rather than 'safety'. Not sure what's the deposit insurance limit in Cyprus but, if we consider the US, the FDIC insurance limit is US$ 250K, so in the event of a bank going bust, account holders should be contractually prepared to lose 100% of their balance above that figure. Given that they're able to recover 60% of their balance above EUR 100K from banks in Cyprus, aren't they getting more than what they were *contractually* promised? I know the situation is very different *emotionally* but, end of the day, spin doctors might latch on to the contractual standpoint. People lost the bulk of their trust with banks as custodians of their money during the GFC. I doubt if Cyprus makes much too much difference.

27 Mar 2013 18:46 Read comment

Europeans wary of dirty cash

Since debit and credit cards are kept alongside cash in the same wallet, I'm sure they'd be found to contain the same dirt and bacteria. But, that's a survey I'd only expect a mobile wallet provider to conduct. 

27 Mar 2013 18:16 Read comment

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Ketharaman writes about

  • artificial intelligence
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