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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Ketharaman's comments

clear
How payments changed in UK in 2014 and what's next

I remember using contactless cards at a couple of stores - PRET and Krispy Kreme, if I'm not mistaken - in Canary Wharf back in 2007. The CX was great. 8 years later, they still don't seem to have entered the mainstream. When it comes to alternative payments, looks like change doesn't happen even in 10 years, contrary to Bill Gates's famous quote. 

05 Jan 2015 06:32 Read comment

Bank of England turns to Twitter and Facebook to help set interest rates

Hope BoE has firehose access to Twitter so that its inputs are free of selection bias. 

05 Jan 2015 06:10 Read comment

Brits ready to switch banks to access mobile payments - Zapp

@Anon & @TomH: TY. I now understand how authentication of "request to pay" works! 

22 Dec 2014 10:56 Read comment

Brits ready to switch banks to access mobile payments - Zapp

@TomH: TY but isn't there a crucial difference or two between these two scenarios considering that the payor is the consumer, not Zapp or Card Issuer? (1) In a card transaction, the consumer / payor is already at the authenticated merchant's POS, so s/he doesn't need any more authentication of the merchant (2) In a PULL transaction, the consumer can't "see" the merchant, so how will s/he know that the request to pull money is coming from the right merchant?

I used to face this problem in the UK even in a PUSH transaction where I could select the payee from a list. Like I wrote in a blog post at the time, 

"In the case of my utility bill, ... when I went there (NetBanking portal), I had to select the beneficiary name from a drop down list. ... problem was none of the available names in the drop down list matched my utility company’s name (“EDF ENERGY”)! What options did I find in the drop down list? There was EDF ENERGY ELEC and EDF ENERG LONDON. Well, I was living in LONDON and was trying to pay my ELECTRICTY bill, so do I select EDF ENERGY ELEC or EDF ENERG LONDON?"

21 Dec 2014 18:05 Read comment

Cash in Hand Is Worth More Than Card In Bush

The hidden CICO cost has become an even bigger barrier towards card acceptance since I wrote this post. Almost all cab companies have stopped accepting cards by now. Many of them have launched prepaid mobile wallets. While the companies are promoting mobile wallets heavily, their drivers are even more vehemently protesting their use by passengers. Apparently it now takes 15 days for cabbies to "cash out" payments made by mobile wallets.

21 Dec 2014 12:40 Read comment

The Future Of Cards Payments Systems

CICO cost is a major barrier for card acceptance, as I'd highlighted in https://www.finextra.com/blogs/Fullblog.aspx?blogid=9651. Since I wrote this post, almost all cab companies have stopped accepting cards inside the cab. Many of them have launched prepaid mobile wallets. While the companies are promoting mobile wallets heavily, drivers are even more vehemently resisting their use by passengers. With card payments, drivers used to realize their payments in 3 days as I'd mentioned in my blog post. However, with mobile wallet payments, the delay has apparently increased to 15 days. Cash flow is arguably a bigger issue than MSC towards more widespread card acceptance.

21 Dec 2014 12:34 Read comment

Brits ready to switch banks to access mobile payments - Zapp

@TomH: While I agree, I'm curious to know how the payor will authenticate the "request to pay" as coming from the genuine payee?

20 Dec 2014 18:35 Read comment

Mobile Wallets: Fix What's Broken - And It Ain't Payments

Interesting to note that even the Starbucks app "didn’t start off as a way to pay" but as a digital store of loyalty points & and gift cards. http://www.sfgate.com/business/article/Why-Silicon-Valley-thinks-we-hate-our-wallets-5955638.php

18 Dec 2014 11:43 Read comment

Are Banks Losing Customers Or Shedding Customers?

Large US banks are now even shedding their corporate customers:

http://finance.yahoo.com/news/banks-urge-clients-cash-elsewhere-015700767.html

 

10 Dec 2014 15:14 Read comment

From Multichannel To Omnichannel And Beyond

I only said multichannel banking is "neither necessary nor feasible". According to this McKinsey article, multichannel integration has also been a bad use of IT budgets for banks!

10 Dec 2014 15:00 Read comment

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Ketharaman writes about

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