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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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17 Apr 2009
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Know your customer process.How Government can help the Banks.

If a bank is the one that directly stands to benefit from the relationship, it's only fair for the bank to incur the cost and trouble of gathering all this info. It's customary for banks to obtain them from customers and from FATF and other third-party data sources by subscribing to them - not from the government. Despite availability of technology, it's not so easy for a government to obtain all this info - much less share them with a bank - because of privacy and data security laws.

09 Sep 2015 10:30 Read comment

Australian Parliament and police call on banks to create 'opt-in' function for contactless cards

TY @JohnCandido. Apple Pay seems to operate in the same fashion as the CBA app in terms of letting you control the use of the card(s) on file in many ways but, as far as I could make out, doesn't provide an "on-off" button. On a side note, this is one more case that reinforces my belief that striking the right tradeoff between convenience and security in retail payments is tricky. Had the bank implemented a separate activation for contactless functionality in addition to the one for basic card activation, I can imagine many people - me included! - complain about having to jump too many hoops to start using the card!

08 Sep 2015 15:58 Read comment

Where are bitcoin transaction volumes heading?

TY @JeremyLight, the infographic does list several areas of use of BTC in real world commerce. Leave it to you to decide when to ask for the said Vince Cable style hat to be eaten:)

08 Sep 2015 14:13 Read comment

Australian Parliament and police call on banks to create 'opt-in' function for contactless cards

On another note, haven't all - contactless or "contactful" - cards needed activation / opt-in in Australia? Maybe things have changed now but, when I got my credit cards in Germany, UK and India several years ago, I was required to call a tollfree number before I could use them for the first time.

I maybe going slightly off the track here but, in response to @LuZurawski, I remember reading an article where an iPhone6 user in USA found the Apple Pay authorization screen popping up near the turnstile at an amusement park, when the NFC was used for access control, not payment! Not sure whether on-off feature will be supported on mobile or contactless anytime soon! 

08 Sep 2015 14:05 Read comment

Where are bitcoin transaction volumes heading?

Over the last couple of years, we've been hearing that BTC is being accepted at overstock.com, some higher education institution (don't recall the name but it's apparently a portfolio company of Andreessen Horowitz VC firm), and so on. Any idea what percentage of BTC volumes and growth come from these "real world" businesses? 

08 Sep 2015 12:47 Read comment

Current trust issues in banking

Okay, fine, but my consumer finance experience is quite different from yours. I've used both banks and nonbanks for personal cross-border remittance for over two decades and the experience w.r.t transparency of fees and CX have been more or less the same.

I'm not so sure that business sector will benefit from nonbanks anytime soon because (1) In the nearly 10 years that I've been hearing this contention, nonbanks haven't made much progress for business cross-border payments (2) Nonbanks are VC-funded and most VCs are wary about funding B2B startups.

08 Sep 2015 10:39 Read comment

Australian Parliament and police call on banks to create 'opt-in' function for contactless cards

Who is to say "how much is too much"?  By the same token,

  1. Whole countries have claimed that Chip + PIN is a waste of money. 
  2. STRIPE lambasts 2FA / 3DS by saying that it results in loss of revenues (https://support.stripe.com/questions/does-stripe-support-3d-secure-verified-by-visa-mastercard-securecode).

End of the day, fraud metrics can work both ways. 

08 Sep 2015 09:47 Read comment

Current trust issues in banking

No, I respectfully disagree.

  1. The point is about trust, not support. As things stand, there's not a single nonbank that I trust more than the banks I deal with. Unless there's a cataclysm in the financial world, I don't expect that situation to change.
  2. Contrary to all the hype, there's actually very little choice of nonbanks apart from PayPal when it comes to B2B cross-border remittance, which is the transaction I referenced. I've reached this conclusion after exploring TransferWise, Xoom and many other nonbanks. Either they don't support this transaction type or, if they do, their processes have as much friction as banks'. Since you've so asserted that "fintech companies ... better and faster than any bank", can you cite names of a couple of nonbanks that you've experienced that lead you to this conclusion? (As long as they provide B2B cross-border remittance service, it’s okay even if they corridor is different from my case of USA-India.)
  3. In my previous comment, the sender bank was different from the receiver bank. It struck me later that nonbanks provide benefits #1 and #2 only because they're present in both sides of the cross-border transaction by themselves. If I now compare the nonbank experience with the experience – if available - of the same bank being present in both countries (e.g. Citi UK to Citi India), I'd say that the banking route trumps the nonbanking route on all counts and more: (1) Highly transparent: Zero fees (2) Excellent UX: The screen is very simple. (3) The transaction is instant. Money is received directly in bank account in realtime.

08 Sep 2015 09:16 Read comment

Current trust issues in banking

Since I'm currently struggling with my bank to find out the reason for charging whatever fees it charged me for a recent incoming US$:INR remittance, I can't agree more with your first point about upfront mention of charges in the case of PayPal, Xoom and other nonbanks.

On the other end, my customer in the USA was wary about having to complete a long form for initiating the payment at his bank unlike nonbank. So, I also agree with your second point about nonbank systems being easier to use.

That said, my bank has a Customer Complaint Redressal mechanism. While it might seem sluggish, it eventually works. The same can't be said about many nonbanks when they freeze merchant accounts for no rhyme or reason. Their CCR mechanism is a joke. They have a huge "my way or the highway" attitude problem. People lose access to entire remittances for months. Compared to that, with banks, it's only a question of going out of pocket for a few $ and suffering some friction for a few days.

So, based on my personal experience with both banks and nonbanks, when it comes time for my next inward remittance, I'd anyday want it to be routed via my bank rather than nonbank.

07 Sep 2015 16:06 Read comment

Australian Parliament and police call on banks to create 'opt-in' function for contactless cards

So, this does highlight The Clear And Present Danger With NFC Payments that I was concerned about:(

07 Sep 2015 15:51 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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