Finextra Research
Sibos 2025
Sign in
Sign up
Sibos 2025
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
Sibos 2025
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

24,170
Expert opinions
40,744
Total members
350
New members (last 30 days)
203
New opinions (last 30 days)
29,300
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
18
Following
1
Opinions
156
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
How Banks Can Increase In-Branch Sales

TY @ShoumitBhattacharya for your comment. I've never been too comfortable with this advice by pundits to sales people to "always be helping" - as though customers are perpetually in need of help and / or are willing to accept help from anyone and everyone. I like your term "facilitating attitude" better. It implies expedition of what customers are already doing. Since virtually everyone I know would appreciate a bit of expedition from anyone, "facilitating" will always work. Bankers have to find ways to make their sales people develop a facilitating attitude, which is the harder part!

23 Feb 2016 11:56 Read comment

Blockchain: Need of future for Financial Industry

Okay, thanks. In all 4 cases, I guess beneficiary is paid in fiat currency, not BTC; in all probability, sender also funds the transaction in fiat currency, not BTC. This causes the classical last mile and first mile problem in the "rebittance" business. There's no guarantee that cross-border remittances done via BTC / BlockChain are faster than those done in fiat currencies. 

http://techcrunch.com/2013/04/21/bitcoin-last-mile/

23 Feb 2016 10:54 Read comment

Powa Technologies goes into administration - FT

SnapChat and Starbucks have valuations / revenues in $$B. Compared to that, $175M in Powa is peanuts. SnapChat and Starbucks use QR code technology. Maybe I should claim that this proves that QR code is the greatest invention since sliced bread. But I won't. IMO, Powa's failure has little to do with technology and lot to do with weakness of its value proposition. When it comes to the $$$-$$$$ ticket size items featured by Powa, perhaps impulse purchase is not a thing.

22 Feb 2016 10:54 Read comment

Powa Technologies goes into administration - FT

Maybe this shows that there's a limit to impulse shopping - whether by QR code or any other technology. On another note, isn't Powa more martech than fintech?

20 Feb 2016 18:56 Read comment

Powa Technologies goes into administration - FT

Yet another wannabe disruptor gets disrupted. RIP.

19 Feb 2016 18:32 Read comment

Impending fintech apocalypse or just old-fashioned hype?

Can you name any fintech product / service that will "start eating the banks lunch with their own mobile POS devices"? *ALL* mPOS vendors I know continue to need a bank as acquirer and pay full MSC / MDF to acquirer banks. Whatever they charge for their service, they recover by way of higher fees from merchants. More in my blog post Hiding Your Secret Sauce.

Can you explain how Apple Pay and Google Pay will "cause banks to lose out on the acquiring chain"? They might place themselves between the consumer and the acquirer bank but they don't disintermediate the acquirer bank. Even when a customer pays by plastic card, the merchant sits between consumer and acquirer bank. As a matter of fact, as I'd highlighted in my post Apple Puts Banks Squarely At The Center Of Mobile Payments, Apple Pay actually puts banks right in the middle of the payment chain instead of disintermediating them.

19 Feb 2016 18:06 Read comment

MasterCard goes into battle against false declines

"Research by Javelin shows that the value of false declines per year has hit $118 billion, more than 13 times the total amount lost annually to actual card fraud ($9 billion)."

“While the industry has relentlessly worked to reduce fraud, some of these efforts have resulted in an increase in transactions being needlessly declined,”.

I suspected something like this when I wrote Mitigating Fraud Does Not Pay The Bills

But I didn't dream that the revenue loss would be 13X of fraud loss.

19 Feb 2016 17:45 Read comment

P2P and crowdfunding likely to be worth 5bn in 2016

Keen to know the key difference between a traditional bank lending directly versus via an online P2P platform. As far as I know, online P2P platforms do not take loans materializing on their platforms on their books.

19 Feb 2016 11:59 Read comment

Icici preps APIs for virtual mobile app development challenge

Great initiative! Kudos to ICICI Bank.

On another note, while INR has fallen sharply against USD lately, INR 20 lakhs is still worth a lot more than US$ 20K - it's close to US$ 30K, per current exchange rate (1 USD = 68.81 INR).

19 Feb 2016 10:42 Read comment

Powa struggles to pay staff and suppliers

The cited BI article has a line saying Powa didn't take off because of lukewarm consumer adoption. BUY button on Google search results or Pinterest boards, Powa Tag on print ads - neither of them has set the world on fire. Wonder what was the real problem in the case of Powa - not enough ads carrying Powa tags or not enough people scanning QR codes on the ads or poor unit economics or something else.

19 Feb 2016 10:30 Read comment

  • 1
  • 256
  • 257
  • 259
  • 260
  • 473

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (3)
  • 2024 (9)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Peter Bakker

Peter Bakker
Founder and CEO at Unhedged

Follow Unfollow
Kimmo Soramäki

Kimmo Soramäki
Founder and CEO at FNA

Follow Unfollow
Federico Baradello

Federico Baradello
Founder and CEO at Finalis

Follow Unfollow
Chirag Shah

Chirag Shah
Founder and CEO at Pulse

Follow Unfollow
Heather Xiao

Heather Xiao
Founder and CEO at Horizon Zero Ltd

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs
  • Finextra Pro

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI

Members

Join the community News alerts

Follow

Download Finextra Pro

Download Finextra Pro from Apple App Store Download Finextra Pro from Google App Store

Download Finextra News

Download Finextra News from Apple App Store Download Finextra News from Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre