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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
CHATBOTS WILL REVOLUTIONISE AND PROTECT AGAINST THE MISSELLING OF FINANCIAL PRODUCTS

Seven years ago, I'd tested the Virtual Agent aka Chatbot called ASK on Yorkshire Building Society's website. I asked if YBS offered Buy-to-Let mortgage product. Its answer was "We regretfully don't offer BTL any more". More at Can Chatbots Replace Humans?. BTLs were under cloud during the GFC for mis-selling and my experience convinces me that chatbots can protect against mis-selling.

However, I'm not sure if that's going to help in popularizing chatbots within banks. I say this on the back of the experience of one of my company's customers who has another technology to prevent mis-selling. While pitching it to banks, we found out that banks follow a "wink and nod" practice w.r.t mis-selling. If you position chatbots as a way of not getting caught while mis-selling, that might work ðŸ˜‰

01 Sep 2017 19:47 Read comment

Firms still struggling with PCI DSS compliance

If retailers move their systems and data to the cloud, will it become easier or harder for them to get PCI DSS certification?

01 Sep 2017 19:16 Read comment

PSD2 & Open Banking: The perfect marriage of technology and regulation

Innovative Fintechs Don’t Need No PSD2 Regulation

01 Sep 2017 19:14 Read comment

PayPal rolls out cashback credit card

@EvitaPeriklaki: Per @MattWhite's comment, this card is launched in USA, where credit interchange is 2-3%.

31 Aug 2017 16:02 Read comment

PayPal rolls out cashback credit card

2% cashback and no expiration of rewards - two signs of a killer credit card. 

30 Aug 2017 17:46 Read comment

The Cloud is ready for Banks but are Banks ready for the Cloud?

Just when you thought it was safe to move to the cloud, half a dozen Bitcoin companies like Sia will suddenly tell you, "When you store data on S3, it remains unencrypted on an Amazon server which is vulnerable to attack or misuse." As though that wasn't enough, these new-age storage space providers will promote their decentralized architecture by claiming "Users that value security and privacy tend to prefer the user-controlled approach over the company-controlled approach." Maybe it's only me but "User-controlled approach" sounds terribly like onpremise. Banks may gladly agree with that p.o.v. and smirk "we told you so". Presented with the opportunity to side with the coolest new kids on the blocks, banks may check the "do nothing" box and continue to keep their systems onprem.

29 Aug 2017 14:49 Read comment

Amazon brings cash option for the unbanked to UK

Does anyone know just how many people are there in UK "but are unbanked and so have limited options beyond cash."?

28 Aug 2017 15:42 Read comment

Bank of Baroda calls for calm after big IT glitch

You missed out another connection: Ravi Venkatesan, the Chairman of Bank of Baroda, is also the Co-Chairman of Infosys!

BTW, Bank of Baroda is not the second-largest bank in India - that distinction goes to ICICI Bank (or Punjab National Bank). AFAIK, BoB is not even among the Top 5 banks in India.

24 Aug 2017 17:22 Read comment

Why migrating to the cloud offers more security than you might think

Actually, since the end customer's data is held by the SaaS vendor, it will be the SaaS vendor - and not the end customer - who will be the PaaS vendor's customer and, therefore, the receiver and owner of the AWS / Google keys in the first place.

24 Aug 2017 14:13 Read comment

Microsoft Coco Framework: blockchain game changer?

AFAIK, the fundamental purpose of Blockchain is to create a decentralized ledger that will not be forced into a "unified approach" by any centralized authority. And here comes Microsoft trying to do exactly that. In CoCo, I see a repeat of what has happened several times with many "open standards" initiatives over the decades. Going by the outcomes on those occasions, I'm very confident that CoCo will be a game-changer for enterprise adoption of Blockchain but only at the cost of being a "game-crusher" of the basic principle of the technology.

24 Aug 2017 13:17 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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