Finextra Research
Sibos 2025
Sign in
Sign up
Sibos 2025
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
Sibos 2025
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

24,268
Expert opinions
40,806
Total members
341
New members (last 30 days)
224
New opinions (last 30 days)
29,326
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
18
Following
1
Opinions
156
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
Ease of making payments vs speed of making payments

As I highlighted in How To Really Kill Cash, cash is still the only truly realtime, irrevocable retail payment method in the world (Source: DB Research). Cash is also the only form of payment that accomplishes transfer of value between payor and payee without any dependency on bank, hardware, software, network, battery, and other third parties.

12 Oct 2017 19:06 Read comment

Former Westpac exec fights fraudsters with Da Vinci card

@AlexanderPeschkoff:

LOL but stranger things have happened viz. "Reach checkout; enter PIN to get past lockscreen; locate mobile wallet app; locate card; scan QR code; blah blah blah". Mobile wallet simply won't work in a supermarket where there's a long queue. But the last year's re/demonetization in India provided a good learning opportunity: Most other types of stores - e.g. apparel stores, bookstores, mom-and-pop stores - don't have such a long queue at checkout. Despite the fact that a mobile wallet entails a longer-drawn out process compared to cash / plastic card, I think it's still quite usable at many stores.

12 Oct 2017 11:47 Read comment

The rise of Scan and Go technology and how it works

@JamesPiggot:

'Self scan and check out as you move around the store' has been around for nearly 15 years based on dedicated scanners, which, AFAIK, are RFID readers I mentioned in my previous comment.

The way I understand "Scan & Go" in the context of this article, it's similar to what they call "Mobile Self Checkout". By definition, MSC works on customer's smartphones, not dedicated scanners owned by stores.

By "app that tells the shopper they can get that item cheaper down the road", you probably mean "showrooming". If so, such apps have been around for 5-7 years e.g. RedLaser, Amazon PriceCheck, Scandid. A few years ago, showrooming was expected to go mainstream but that hasn't apparently happened so far. More in my blog post on my company blog How Can Organized Retailers Respond To Showrooming? (hyperlink removed to comply with Finextra Community Rules but this post should appear on top of Google Search results when searched by its title).

12 Oct 2017 10:20 Read comment

The rise of Scan and Go technology and how it works

Hypothetically, if RFID solution has become affordable now, Scan & Go is redundant.

11 Oct 2017 10:07 Read comment

The rise of Scan and Go technology and how it works

The data carried by the RFID tag (e.g. price) is known only to the retailer. Ergo manufacturer can't "incorporate the labels into the items".

10 Oct 2017 18:57 Read comment

Former Westpac exec fights fraudsters with Da Vinci card

There are at least 3 similar products that failed to go mainstream in the US. In my blog post Coin Solves A Pain. But Is It A 100 Dollar Pain?, I'd done a quick "cost-benefit analysis" of COIN, the pioneer in this product category. An overwhelming majority of readers who took the survey on my blog post said they'd pay not more than US$ 10 for it. Good luck to Da Vinci card with its £75 price tag.

10 Oct 2017 17:57 Read comment

The rise of Scan and Go technology and how it works

Well, if you put an RFID label on each item, you don't need Scan & Go. Actually, Metro Germany and a couple of other big box retailers conducted pilots using RFID labels in circa 2002, which was well before smartphones came into existence. The shopping cart had an RFID scanner. As items embedded with RFID labels were dropped into the cart, they were automatically scanned and the bill was printed out at the end. (Alternatively, there were a few central RFID scanner gantries at checkout, you could simply wheel out your cart through them, all items would be (theoretically) scanned at one shot, so there was no queue). This solution was also pilfer-proof. However, it failed to gain traction because of the high cost of the labeling solution in terms of material cost of the RFID tag and labor cost of affixing them on each and every item in the store. Memory serves, Scan & Go type of solutions were developed as a more cost-effective alternative for RFID based solutions. AFAIK, the RFID solution is still too costly for mainstream adoption even today. So RFID add-on to Scan & Go is a non-starter.

10 Oct 2017 15:53 Read comment

The rise of Scan and Go technology and how it works

'Scan & Go' has been around for years. It failed to set retail on fire because it let shoppers easily carry out pilferage by simply not scanning an item before dropping it into their shopping cart. To solve that problem, a store anyway had to have its security guard physically verify that all items in the basket were scanned and paid for. Keen on knowing if Scan & Go has solved that problem. In any case, doesn't Scan & Go sound a little dated in the age of Amazon Go? 

09 Oct 2017 19:25 Read comment

You can’t make an omelette without breaking a few eggs, so goes the saying

In my post Banks Will Know Chipotle Is Going Bankrupt Before Chipotle, I’ve quoted several examples of banks making excellent use of data gathered not only from the earth but also from the sky to make a quick buck. That said, banks may need to be more cautious than other industries in how far they go with data (probably because they handle money, which is different from goods and services). Like in the example quoted in my post, while customers say they want personalized offers and do like the ones they get from Uber et al, they tend to find the ones they get from banks quite creepy.

09 Oct 2017 15:32 Read comment

Faster Payments invites bids for infrastructure overhaul

@AndrewStrong: I'm not debating the process. I'm only wondering why it can't be expedited. After it's not called Slower Payments:) And, if memory serves, vendor selection took about a year the first time around 10-12 years ago, shouldn't it happen lot faster than that, considering that "agile" has gone mainstream in SDLC now?:)

@JohnQuamina: Please correct me if I'm wrong but functional and technical requirements are written after the vendor is selected. Ergo, their completion shouldn't be a prerequisite for selecting the vendor.

@AnonFinextraMember: I vaguely remember a similar question coming up in the context of MasterCard's acquisiton of VocaLink. Extrapolating from my fading and limited understanding of the answer provided by someone at the time, NPSO is probably not the owner of FPS and will operate whatever FPS infrastructure is given to it by whoever the owner of FPS is.

09 Oct 2017 12:17 Read comment

  • 1
  • 193
  • 194
  • 196
  • 197
  • 474

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (3)
  • 2024 (9)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Derek Roga

Derek Roga
Founder and CEO at EQUIIS Technologies Switzerland AG

Follow Unfollow
Gilbert Verdian

Gilbert Verdian
Founder and CEO at Quant

Follow Unfollow
Austin Talley

Austin Talley
Founder and CEO at Everyware

Follow Unfollow
Duncan Kreeger

Duncan Kreeger
Founder and CEO at TAB

Follow Unfollow
Laxmi Ramanath

Laxmi Ramanath
Founder and CEO at La Meer Inc.

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs
  • Finextra Pro

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI

Members

Join the community News alerts

Follow

Download Finextra Pro

Download Finextra Pro from Apple App Store Download Finextra Pro from Google App Store

Download Finextra News

Download Finextra News from Apple App Store Download Finextra News from Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre