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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
It's time to take a stand against all the blockchain crap out there

For some reason, I saw a link to this article on my Twitter Timeline today. I clicked thru' and discovered that it's dated 20 Jan 2016. I don't remember the article although I see my comment on it. A BTC was worth ~USD 800 when this article was published (Source: BI) versus USD 4110 USD today.

Enough proof that hype works.

12 Sep 2017 20:27 Read comment

Using Fingerprints to Bank the Unbanked

Aadhaar UID in India definitely has helped many people in India get the ID required to qualify for a bank account. However, whether they actually get a bank account or not depends upon whether the bank wants to give them a bank account. Until the government mandated the no-frills PMJDY bank account, very few of these newly-ID'd people got a bank account. While they've now got a PMJDY bank account, for reasons I highlighted in Calling B.S On Banking The Unbanked, moneylenders and blade companies are still their first port of call of such - and many more people - when they need a loan or wish to make a fixed deposit. And, quite frankly, I haven't seen much empirical evidence showing that banking the unbanked alone has led to upward mobility.

07 Sep 2017 15:26 Read comment

Square applies for bank status

"editorail"? I've heard of MonoRail, EuRail, etc. but what's EditoRail?

Spell check may be equally useful for Finextra Commenters:)

07 Sep 2017 14:55 Read comment

Deutsche Bank boss says 'big number' will be replaced by robots

Money quote: When people behave like robots, they will be replaced by robots behaving like people.

This is one of the most powerful points to support an affirmative answer to the question I raised in Can Chatbots Replace Humans?

07 Sep 2017 14:41 Read comment

WHAT's UP with WHATSAPP? Why messaging apps are critical to banks...

I tend to agree. As I highlighted in Can Chatbots Replace Humans?, chatbots can replace humans for Query and Request elements of Customer Service. As of now, they lag humans in Complaint but I see chatbots overtaking humans even in that element of Customer Service in the next 4-5 years.

06 Sep 2017 18:53 Read comment

Firms still struggling with PCI DSS compliance

@Michael Kyritsis:

Okay, I take that as a NO on public cloud!

This is the first time I'm hearing that Amazon / Microsoft can provide a datacenter. In that case, it's a no-brainer that a given company can do whatever it wants on its dedicated datacenter to make some systems compliant with X reg and some other systems compliant with Y certification. My question was specifically related to public cloud and was based on the assumption that Amazon / Microsoft will find datacenter to be the antithesis of their public cloud offering. 

There are others on Finextra who make a strong case for a company to move its existing systems to public cloud rather than replace them with SAAS e.g. https://www.finextra.com/blogs/fullblog.aspx?blogid=14425. So, I guess, it's different strokes for different folks!

06 Sep 2017 08:36 Read comment

Do banks really know their customers ?

Knowing and doing are two different things, especially when it comes to a sensitive area like retail banking. Banks Will Know Chipotle Is Going Bankrupt Before Chipotle.

In any case, when I use my credit card for air ticket booking, I do get approached for travel insurance and hotel booking. Just that my OTA does this. Ditto in your Amazon example. If I buy these products, I use the same credit card. The bank earns extra interchange revenue. What difference does it make to me or the bank as to who initiates the Next Best Offer? OTOH, I'd think the bank is being very smart by leaving the OTA to do all the heavy lifting of crunching the data and stepping in only to pocket the revenues. 

Not surprisingly, banking is the most profitable sector and Ecommerce is the least profitable sector in FORTUNE 500.

05 Sep 2017 18:01 Read comment

Three years on from Apple Pay launch, mobile wallets gain momentum

"In India, 56% of consumers saying they pay with a smartphone regularly".

56% of the population of India doesn't even have a smartphone. There are 300M smartphones in India (source), which is 25% of the population of 1.2B people. It's highly plausible that 56% of that 25% i.e. 14% pays with smartphone regularly.

The sentence "In India, 14% of consumers saying they pay with smartphone regularly" doesn't support the basic claim made by the report, so we see "strategic silence" with numbers. I'll file this under yet another exhibit for the use of method #2 of lying with Big Data.

Coincidentally, India's largest mobile wallet, PayTM, which has around 200M mobile wallet users, just launched a plastic debit card recently! 

05 Sep 2017 17:35 Read comment

China's central bank issues instant ban on initial coin offerings

Blockchain transactions are supposed to be immutable. How will the startups return the money, even if they wanted to?

05 Sep 2017 15:36 Read comment

Fiserv closes Monitise acquisition

I guess it's only of academic interest whether the acquisition value was Â£70M or Â£75M.

04 Sep 2017 15:45 Read comment

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Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
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  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

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  • 2015 (12)
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  • 2011 (9)
  • 2010 (1)
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