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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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18
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156
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Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
Cash is the enemy

In an era where banks have been fined billions for enabling money laundering via EFT, and cryptocurrencies facilitate crime totally electronically - blaming cash for crime is totally reality-defying. 

16 Feb 2018 04:56 Read comment

ABN Amro moves escrow accounts to the blockchain

Perfect use case for Blockchain. Not because Centralized Escrow Apps are broken. But because Blockchain dApps can deliver lower operating costs. Just as in the case of Flight Delay Insurance.

16 Feb 2018 04:08 Read comment

How Digital Banking Can Meet Young Customers’ Expectations to Survive in the Age of Disruption

@AlexKreger:

This disruption thingy is not new. It has been talked about for the past several years. However, it hasn't come anywhere close to happening. Traditional finserv continues to be the most profitable industry in FORTUNE 500. Actually, what has happened in reality is, those who chanted the disruption mantra have changed their tune and have started chanting the partnership mantra for the last 2-3 years. Against that backdrop, the claim that time will put anything in place is totally disconnected from ground realities and is something that Finextra Readers are only too aware of, which is what I want to insistently (sic) prove.

13 Feb 2018 09:57 Read comment

How Digital Banking Can Meet Young Customers’ Expectations to Survive in the Age of Disruption

If only people switched from Google to any one of half a dozen other search engines with the click of a mouse, Google wouldn't be facing (IMO unfair) charges of monopoly. Against that backdrop of actual consumer behavior in a product category where switching providers is totally frictionless, the claim "changing banks is a click away" utterly defies reality. ICYMI, according to the old adage, "Switching banks is more painful than root canal surgery".

13 Feb 2018 09:13 Read comment

How Digital Banking Can Meet Young Customers’ Expectations to Survive in the Age of Disruption

What "age of disruption"? Have you missed all the news of how Moven, Dwolla and dozens of other wannabe-bank disruptors realized that it's virtually impossible for startups to disrupt banks and changed their tune to fintech-bank partnership 2-3 years ago??

According to a recent Cornerstone Advisors study, (a) Millennials show as much preference for MegaBanks as other generations (b) Digital Banks have only 1% market share (c) Megabanks have digital technology that works (d) And just because something comes from a fintech startup, that doesn't mean it works, or is better than what's already out there.

Sorry but your article is many years too late.

08 Feb 2018 16:40 Read comment

Mobile network giffgaff to use Open Banking rules to move into personal finance

Sounds more like riffraff. GiffGaff is trying to do stuff which PFMs and MoMMAs have been trying to do for ages without much consumer adoption. GiffGaff should first make telephone statements simple before venturing into bank account statements. Innovative Fintechs Don’t Need No PSD2 Regulation

08 Feb 2018 15:48 Read comment

Flight Delay Insurance - Why Blockchain?

@RamdasNarayanan:

TY for your kind words.

As I said in this post, I don't buy the trust aspect of Blockchain. Like you, even I'm struggling to understand the mining and verification aspects of BC. I've not been hands on with hardware / infra part of IT for a long time but I've come across a couple of examples of ACTIVE:ACTIVE configuration for ops/txn data in the recent past, so I think it's possible.

08 Feb 2018 07:27 Read comment

The CMA's Open Banking 'nursery' is playing fast & loose with Customer Consent

@VishwanathThanalapatti: No. The said ecommerce website or ePG are looking over my shoulder while I enter my username and password on my bank website. They don't need sophisticated hacking skills to steal my creds.

06 Feb 2018 15:07 Read comment

Lloyds Banking Group bans customers from buying virtual currencies on credit cards

I don't think it's because of "afford to repay". One of the American banks has said BTC investments are heavily under water, so people may not be "willing to repay".

06 Feb 2018 14:58 Read comment

146 Million Europeans To Benefit From Open Banking Services

LOL I hope the remaining 27% didn't say "What's Open Banking":)

02 Feb 2018 18:14 Read comment

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Ketharaman writes about

  • artificial intelligence
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Ketharaman's opinion archive

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