Behavioral Economics in Banking

Banks can’t predict user behavior with absolute certainty, but they can help frame their financial decisions by understanding how choices are made, and designing solutions around them. This group is for all things behavioral economics in the banking industry.

Shailendra Malik SVP - Tech Delivery (Data Platform) at DBS Bank

Understanding the New Customers - Millennials

Age plays an interesting variation in the workplace. We really are entering the golden age of Information technology as a profession where the first generation of the popular mainframes system is now in the retirement age or holding senior positions and as young as Millenials or Generation Z kids are entering the workforce. The value system they b...

06 January 2019 /retail

Retired Member 

How does AI-based credit scoring fare against traditional credit scoring?

"A neural network more closely mimics the way humans think and reason, whereas linear models are more dogmatic — you’re imposing structure on data as opposed to letting the data talk to you." ~ Eric VonDohlen , VP of Enterprise Business Intelligence and Analytics at ICW Group Traditionally, the biggest advantage of AI-based credit sco...

27 November 2018 /ai

Miriam Ballesteros González Head of Marketing at HeyTrade

Behavioral Economics is the Key to User Engagement in Banking: An Interview With Jeff Kreisler

The science behind behavioral economics confirms that people make wholly irrational decisions. In the finance world, identifying which emotions come into play when people make the financial choices they do, can help bankers and those in the finance sector to understand why, whether it’s buying a house, withdrawing cash, investing money or saving f...

23 October 2018 /retail