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The story on Finextra about Citi's new loyalty scheme caught my eye. For every pound you spend, you are awarded a point and as they add up you can redeem them to get music downloads or even an iPod to play them on.
Ok, bit gimmicky maybe but doesn't sound too bad. It's only when you look at the figures you realise you'd need to rack up 15,000 pounds worth of spending to get a £99 iPod Nano. Even with my bad case of internet shopping hand*, I'd look on that as a challenge.
Still it's much better value than the million pounds worth of spending Tesco wanted before they'd give you a £3000 trampoline for your school.
* (Internet shopping hand is a loss of control, often late at night, where sufferers cannot restrain themselves from clicking on the BUY button on various sites).
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Nkahiseng Ralepeli VP of Product: Digital Assets at Absa Bank, CIB.
10 March
Nicholas Holt Head of Solutions and Delivery, Europe at Marqeta
07 March
Ivan Nevzorov Head of Fintech Department at SBSB FinTech Lawyers
Kate Leaman Chief Analyst at AvaTrade
06 March
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