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From PayPal to Square, Braintree to Bitcoin, the payments business continues to flex and morph like the orange gloop in a lava lamp. Every week, I see at least two hot new technologies promising to radically transform the way we buy and sell. The success of every one of them depends on engagement from consumers, traders and, usually, the financial services industry. But with so many new options and ideas flooding the market, human nature tends to lead us to just ignore the noise altogether and stick to what we know. Offer us three options and we will choose one; offer us 100 and we will probably do nothing at all. It is clearly not realistic to back every horse, so how do we in the financial services industry spot a Shergar amongst the lasagne?
Here are five tests that might help:
The public can take its time in deciding how they want to spend in the future. For us in the industry with development lead times and competing priorities to consider, we don’t always have that luxury. Nobody knows what tomorrow may bring, but hopefully these five questions will help to sort the Derby winners from the Donkey Derby also-rans.
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Jamel Derdour CMO at Transact365 - www.transact365.io
21 hours
Ben O'Brien Managing Director at Jaywing
07 February
Alex Kreger Founder & CEO at UXDA
Prakash Bhudia HOD – Product & Growth at Deriv
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