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According to a report by research firm Aberdeen Group, most merchants that have adopted contactless don’t promote those programs to their customers, leading to lower than expected usage and uptake of tap-and-go transactions. Why don't merchants promote contactless if they get so much benefit from it?
The report provides useful insight into the barriers facing contactless today, and ultimately NFC mobile payments in the future, but the conclusions and advice are useless.
See the full blog post at:
http://aneace.blogspot.com/2007/11/report-on-contactlessnfc-problems-gives.html
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Amr Adawi Co-Founder and Co-CEO at MetaWealth
25 November
Kathiravan Rajendran Associate Director of Marketing Operations at Macro Global
Vitaliy Shtyrkin Chief Product Officer at B2BINPAY
22 November
Kunal Jhunjhunwala Founder at airpay payment services
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