Why Conventions Remain Pivotal to the iGaming Industry

iGaming conventions have been and always will be essential to the industry's growth. Some of the biggest iGaming conventions draw attention to the industry and its continuous innovation.

Below, we'll explore the importance of events and how they impact the growth and development of the iGaming industry.

Some of the Biggest iGaming Conventions

Several events, like the SiGMA in Malta, ICE (in Barcelona in 2025)  and the G2E in Las Vegas, have shown the world why iGaming conventions matter. They show everything from the latest blackjack games to slot machine technology, inspiring online platforms and casinos to grow.

And they're well worth attending. SiGMA, for example, has perfected the art of organizing iGaming conventions, even collaborating with influencers and celebrities to promote and grow the convention. That adds to the scale of the event and the amount of PR it generates.

Each event has its unique focus. SiGMA focuses on the European markets, ICE shows gaming technology, and G2E is specific to the extensive exhibition of casino gaming within the US.

Attracting the biggest names in iGaming, these conventions are an environment for collaboration and advancements in the industry.

Building iGaming Awareness

Immense effort in making iGaming known can be made through conventions, of which, in some parts where the industry is still developing, it is crucial.

This allows old and new companies to present their products more engagingly as gamers and industry professionals arrive for product launches, keynote presentations, and live demos. Conventions increase company knowledge, broaden horizons, and help create an identity in competition.

iGaming conventions also fight against stereotypes. Industry delegates conducting panels about responsible gaming and showing the new improvements in payment security and compliance, focusing on telling the world that iGaming is entertainment that is safe and regulated.

Growing The Industry

Conventions are a significant force for industry development because they introduce new products and open fresh market opportunities.

As market leaders of popular technologies like VR gaming, AI security, and interactive live dealer games, businesses get an opportunity to interact on the same platform. It cements conventions as a basis for development in the iGaming industry. This continues the cycle as more and more innovations encourage the addition of new users and engagement with existing ones.

SiGMA and similar conventions hold talks about regulations and protocols for global markets, which are important for companies willing to go international.

And, because of the likelihood of varying attendees, companies can test potential markets, gather information from these new markets, and modify their products to suit demand. While actively participating in these sorts of functional developments, conventions assist in the constant evolution of the iGaming space by fostering constant strategic growth.

A Networking Platform

We can say, with certainty, an iGaming convention's most beneficial aspect is networking and establishing relationships.

iGaming is becoming highly competitive. Every partnership matters, and conventions provide a useful platform for specialists to meet their colleagues, suppliers, futurists, potential buyers, and regulators. More importantly, they meet the gamers that will grow their business. This in-person interaction is extremely important as it provides an insight and level of trust that is difficult to obtain when meeting solely online.

Attendees of conventions like ICE and G2E can enjoy networking sessions and after-hours events that enable a more casual interaction. These network interactions most often result in partnerships, joint ventures, or new businesses.

Have you been to any iGaming conventions? The next SiGMA event is actually happening right now, finishing on November 14th - keep your eye out for the 2024 date! These conventions are one of the pillars in the development trajectory of the iGaming industry so that it becomes a growing and vibrant economy.