How to Create Engaging Product Videos for Your Online Store

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become an important part of modern marketing. With over 200 million online shoppers in the United States, successful product videos are crucial for increasing conversion rates.

With this in mind, we will explain what a product video is, its basic elements, and how to create product videos.

What are product videos?

Product videos are a type of marketing video designed to showcase a product's features, benefits, and uses to potential customers. Generally, product videos can be categorized into the following types:

• Introductory: Launch or introduce a new product into the market
• How-to: Demonstrating the product in use, teaching viewers how to use it
• Explainer: Explaining what the product is, its benefits, and the problems it solves
• Testimonial: Featuring existing customers to share their product experiences

Overall, product videos need to explain what the product is, how it can solve users' problems, and why the product is worth purchasing.

Why product videos are important?

As we all know, product videos can help people understand your products quickly and easily, and then increase conversion rates. According to Wyzowl‘s’Video Marketing Statistics, in 2024,91% of businesses use video as a marketing tool.

Product videos are easier to understand than text and images. They explain the product's features and benefits more clearly and intuitively. Videos also capture consumers' attention better than text alone, leading to higher conversion rates.

How to Create Engaging Product Videos?

Currently, animation and live-action videos are still the favorite formats of marketers. As the amount of video content required increases, brands need to spend more manpower and resources to create videos. Video production is difficult, however, from writing scripts to hiring actors, from renting professional equipment to hiring editors, the process is long and requires high costs. Not to mention the pain points of translating products for overseas sales and updating video information in real-time. For online store owners, how to quickly and cheaply produce product videos has become a problem.

Fortunately, we can use AI to simplify the product video process. There’s a tool called Vidnoz AI, a free AI video generator that can help online store owners create engaging product videos. Offering over 1200 lifelike avatars, 2800 pre-designed video templates, and an extensive selection of 1240+ realistic AI voices across multiple languages and styles. Vidnoz AI empowers online store owners to create spokesperson videos quickly and easily at scale through a diverse set of AI-powered tools and features.

Here is a step-by-step guide for creating product videos using Vidnoz AI:

Step 1: Sign up and log in.

Go to Vidnoz AI’s official website and click sign up. Vidnoz gives each user three minutes of free video creation time per day, so you don’t have to buy it to make a video at the beginning.

Step 2: Choose a template.

Vidnoz AI provides over 2,800 pre-made templates. For online stores, I recommend the Explainer, Tutorial/How-to, and Social media templates. They cover almost all the elements of product videos. Of course, you can also search keywords directly in the search box to find the right templates for your product.

Step 3: Select an AI avatar and voiceover.

The platform has more than 1200+ AI avatars, and 1240+ realistic AI voices for you to choose from. You can choose diverse languages, accents, emotions, and speeds. Vidnoz AI adds best-in-class Microsoft TTS and ElevenLabs TTS models. You can also create your own digital twins speaking in your tone if you don’t like the avatars they provide. This makes your product videos more vivid and attractive to consumers.

Step 4: Customize the template and download the video.

You can upload your own brand logo, and product photos, and write the product description. Vidnoz AI can also help you write scripts to save you time. When everything is ready, click Generate, and you can get a professional product video in a few minutes. It is worth mentioning that all videos can be used for commercial purposes free of charge, so you don’t have to worry about copyright issues. You can also embed video comments in your online store or website.

Final Words

Creating product videos is a great way to increase brand awareness, search rankings, and sales. Using tools like Vidnoz AI can reduce costs and increase efficiency, making product videos scalable and it’s an ideal option for online stores. 

Brands are leveraging AI to speed up video production. There is no doubt that AI can definitely push out content faster. But brands must remember the importance of ensuring the quality of the product itself and the human touch when it comes to crafting and telling compelling stories.