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Throughout its existence, AI's transformative effect has been immense. It has transformed how enterprises, including those in the banking and finance sectors, perform and offer customer services. The AI in banking apps and services has made the industry more customer-oriented and technologically relevant.
By increasing productivity and making decisions based on data humans cannot process, AI-based systems are currently assisting banks in cutting costs. Simultaneously, artificial intelligence can also identify fake information in the blink of an eye.
According to a Business Insider report, nearly 80% of banks know that AI can be an excellent asset for banking. The report by McKinsey shows that the scope of AI in banking and finance would be enormous, as the growth would be up to $1 trillion. These figures mean that the banking and finance industry is rapidly shifting towards AI to make the process more efficient, improve service and productivity, and reduce costs.
In this blog, we will explore AI's primary uses in the banking and finance sectors and understand how this technology changes the customer experience with extraordinary benefits.
The Applications of AI in the Banking Industry
AI is now the main thing in the banking sector. The advantages of AI in banking are changes in customer service and how we bank. AI has been the only technology that has changed the fraud detection and customer relationship management industries.
ATMs were responsible for the first AI in banking, which allowed for cash deposits and withdrawals without human intervention. AI is used to design virtual assistants, store credit, deliver personalized services, and prevent fraud and money laundering. Customers can be served all day and night without interruptions and efficiently by robots replacing front-office workers.
Besides, AI allows banks to use advanced data analytics, enabling them to handle large amounts of data and generate useful information. Features such as AI bots, digital payment advisors, and biometric fraud detection systems thus create a higher-quality service for customers.
AI is a tool used in both the internal and external aspects of banking. AI-based solutions increase security inside an organization and make the decision-making process more manageable. They also improve the customer experience and transform banking services to focus on quality, speed, and accuracy.
1. Improved Customer Experience
AI technology is changing the banking industry and, at the same time, giving customers the best service and convenience. It cuts the time needed to fill in the KYC record, removes errors, and automates the ease of facilities like personal loans and credit eligibility. AI-based software can speed up the loan disbursement approval process and get the necessary information from the customers to establish their accounts without any mistakes; thus, it will guarantee a pleasant experience for the clients. Besides, AI in banking gives customers better customer service, thus making it possible to receive banking services even on public holidays. This can help the company retain customers for a long time and also increase the brand's value. Through AI, banks can offer suitable services at the right time, thus improving the customer experience.
2. Personalized Banking Experience
Personalization plays an essential role in the banking sector, where the customer experience is of prime importance. Banks utilize AI to collect and process customer data to tailor their clients' recommendations, offers, and financial advice. This method makes banks unique in a market total of replicades.
Prescriptive personalization employs historical data to design workflows precisely tailored to a person. Conversely, real-time personification blends historical and real-time data for personalized suggestions and customized virtual assistants, which are based on natural language processing models. Through AI-driven personalized virtual assistants, one can gain trust and activate users by reducing the amount of effort.
Personalized video assistants collect this data to create a more customized video later or make improvements. Through the use of AI for personalization, banks can learn more about customers. Therefore, they can establish long-term relationships, and in the end, banks will be more successful in the market.
3. Wealth management
Today, customized plans have become a trend in the banking industry. It is suitable for banks as it will increase their customer base and allow users to manage their wealth efficiently with personalized input and advice on risk and investment plans. Since AI technology constantly develops, the banking industry can use AI-led customer service to achieve front-office standards. On the other hand, developing AI-driven services can be a hard nut to crack, mainly in countries where people speak various languages. However, AI can significantly assist in portfolio management, risk analysis, and giving investment advice to customers.
4. Successful Data Gathering & Evaluation
Banking and finance establishments must deal with millions of transactions daily, so the data produced during this process must be gathered and recorded accurately. Nonetheless, this project can be a bit much for employees, and mistakes are possible during its creation.
Here, AI-based creative solutions can be helpful in making data collection and analysis more efficient. Thus, the users' experience will be better, and the data can also be used to spot fraud and make credit decisions.
These insights are of great importance to the financial institutions that strive to stay on top of the game in a changing world.
5. Chatbots
AI is improving the banking industry in many ways, but chatbots are the best example. Customer service is available 24 hours a day, seven days a week, which is excellent for people who need help when businesses are closed.
Besides, chatbots constantly gather information about customer usage patterns, enabling them to comprehend and address each user's needs effectively. Erica can do tasks such as decreasing credit card debt and changing card security. Erica had over 50 million client requests to be handled in 2019, which made her a trusted and efficient assistant for Bank of America customers.
6. Fraud detection and cybersecurity are the goals of the given sentence
AI and machine learning are the primary tools in the banking industry to enhance online security, recognize fraudulent activities, and reduce risks. By processing and interpreting enormous amounts of data, AI algorithms can quickly identify irregular patterns and suspicious transactions that can be further investigated, thus making the customers' online experience safe and secure.
For instance, Danske Bank, the biggest bank in Denmark, used the deep learning algorithm to substitute for the outdated rules-based fraud detection system; thus, the bank got a 50% increase in fraud detection capability and a 60% reduction in false positives. On the other hand, the new system also automated some of the most critical decisions, and at the same time, some of the cases were sent to human analysts for being checked again.
Furthermore, AI can assist banks in the fight against cyber attacks since the financial sector was the most targeted industry in 2019, being the victim of 29% of all attacks. Through AI's continuous tracking abilities, banks can prevent cyber-attacks that may harm employees, customers, or internal systems, allowing them to respond to such events before they affect them.
7. Risk Management
Nowadays, the banking and financial industries have to cope with many external factors that can significantly change their business. Natural disasters, political unrest, and currency fluctuations can make business decisions challenging. AI-driven analytics can help with that.
Using sophisticated algorithms, companies can examine future trends and the possible risks they may face and make the right decisions.
AI is especially valuable in processing loan applications. By analyzing past behavioral patterns and smartphone data, AI algorithms can foresee the probability that a borrower will default on a loan.
8. The Loan Assessment & Credit Scoring
Banks are now using AI-based systems to become more informed, secure, and profitable in their decisions about loans and credit. In the past, banks mainly relied on credit history, credit scores, and customer references to check creditworthiness, but these methods are often flawed and can misdiagnose creditors.
The AI is now assisting by analyzing customer behavior and patterns to determine the creditworthiness of those with little or no credit history. Besides, AI-based systems can also notify banks about particular behaviors that may raise the probability of default, thus enabling them to make more precise risk assessments.
9. Regulatory Compliance
Banking is a significantly strictly regulated economic sector worldwide. Governments try to stop financial crimes and large-scale defaults. Thus, banks must be conscious of the risks they are dealing with and comply with continuously updated compliance regulations.
Banks face these problems because they have their own compliance teams. Nevertheless, these groups can be the reason for a lot of time and money spent on them.
AI employs deep learning and natural language processing (NLP) to decipher and process financial institutions' new compliance regulations. Although AI banking software development can’t eliminate compliance analysts, it can make their work faster and more efficient.
10. Predictive Analytics
Have you inquired about how AI can grow your business? AI’s most commonly used applications are general-purpose semantics, natural language, and broadly used predictive analytics.
AI can discover patterns and connections that traditional technology could not previously find. With AI, businesses could now gain knowledge of patterns that indicate untapped sales opportunities, cross-sell opportunities, or even metrics about operational data, which will result in revenue impact.
But that’s not all. AI can also reuse past data to foresee customer behavior and market trends and detect possible risks and benefits. By studying this data, companies can make the right decisions about their promotion plans and sales methods.
This tool will lift your business to the highest level by giving you insights you may have missed. Thus, one might want to experiment with AI and see how it can enhance their business.
11. Process Automation
Artificial intelligence (AI) is changing the banking industry by using robotic process automation (RPA) algorithms to automate repetitive tasks and increase operational efficiency. RPA can automate up to 80% of repetitive work processes; thus, knowledge workers' time can be used for value-added operations that require human intervention.
Robotics process automation (RPA) bots can create many invoices immediately, plan when they will be sent, check payments, and secure billing and collections. Natural Language Processing (NLP) makes it possible for bots to get data from documents and thus capture knowledge for application processing and decision-making.
12. Voice Recognition
Voice assistants powered by AI are growing in the banking industry as they provide a convenient and hands-free option for customers to do various banking tasks. Because of the voice assistants, customers can check their account balances, make transactions, pay bills, and even get answers to their banking-related questions through their voice commands.
Voice assistants use NLP technology, which helps accurately interpret and understand customer requests. Since customers can authenticate themselves with their voices, they provide a reliable way to conduct banking transactions.
Using biometric authentication, such as voice recognition, will make customers feel secure in their transactions and protect them from unauthorized access.
They are the ones who make the customers and banking institutions feel comfortable by diminishing the work of the customer service representatives. Thus, customer satisfaction increases, and the whole customer experience is enhanced. As technology progresses, AI-intended voice assistants will become a vital component of the banking sector, thus changing the way we communicate with our banks.
13. Security And Authentication
Biometric authentication that uses AI algorithms to look at the unique parts of a person's face is called facial recognition. Facial recognition offers customers a safer and more convenient banking experience since they do not need to remember complicated passwords or fear their personal data being stolen. Facial recognition can also impede fraud by identifying cases when a criminal uses stolen personal information to imitate a customer.
Biometric authentication is a game-changer for the banking industry, providing a high-security and high-reliability method of confirming the customer's identity.
Challenges in Adopting AI & ML in Banking
High-end technology such as AI is widely used, but challenges are associated with its wide use. Banks face many problems with AI technologies, such as not having enough reliable and high-quality data and security issues.
Let us look at them right away:
Data Security
The amount of data collected in the banking industry is tremendous, and security measures must be in place to avoid breaches or violations. Hence, finding the right technology partner who knows AI and banking well and provides various security options to guarantee that your customer information is appropriately managed is necessary.
Lack of Quality Data
Banks should be provided with structured, large-volume data for training and validation before they deploy a robust AI-based banking system. Data quality is crucial when applying the algorithm to real-life situations.
Besides, the AI model could behave unexpectedly if the data is not in a machine-readable format. Therefore, banks accelerating the adoption of AI must change their data policies to reduce privacy and compliance risks.
Lack of Explainability
AI-based systems are standard tools in decision-making processes because they eliminate errors and take less time. However, they might be led astray by fantasies about past instances of poor human judgment. Minor problems with AI systems can quickly turn into big ones and cause huge issues, harming the bank's reputation and functioning.
By being transparent enough, banks can avoid the disasters caused by AI decisions and recommendations. They must study, check, and tell the public how the model decides.
Final Thoughts
AI’s effect on financial software development is excellent. It has changed banking and investment methods by automating processes and improving security, thus giving customers the best of both worlds. This collaboration leads to the emergence of creativity and the extension of financial services to the unbanked segment.
AI's influence on financial software development is very significant. It has revolutionized banking and investment methods by making processes automatic, strengthening security, and providing personalized experiences. The communication of mutual benefits leads to the invention and accessibility of financial services among people.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Victor Irechukwu Head, Engineering at OnePipe Services Limited
29 November
Nkahiseng Ralepeli VP of Product: Digital Assets at Absa Bank, CIB.
Valeriya Kushchuk Digital Marketing Manager at Narvi Payments
28 November
Alex Kreger Founder & CEO at UXDA
27 November
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