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Artificial intelligence has started to take over many industries by storm. Its impact is easy to see in many fields already, and it’s very likely that we’re only seeing the tip of the iceberg. The future potential for major changes is huge, and fields like insurance have started to take particular advantage of what AI has to offer. And while it will take some time for the dust to settle and the true results to come out, there’s no denying that AI is going to change the landscape of insurance significantly in just a few years.
How Things Are Changing Already
It’s not hard to see the impact of artificial intelligence on insurance already. Companies are using AI-driven tools to do deeper, more thorough analysis of their data, and connect to customers in more meaningful ways. The impact is especially noticeable in areas like customer support and retention. It’s entirely possible to automate some parts of these features already, while still not restricting customers in any way. In fact, the options available to the average customer nowadays are even greater than what the market offered just a few years ago.
New Prospects for Customers and Companies Alike
Both companies and customers involved in the insurance business are now seeing significant new opportunities on their horizons. For companies, growth is easier than ever, and many have been trying to seize that opportunity to its full potential. For many users, the search for the ideal insurance provider is now far less complicated, with more results presented right at the forefront with no extra hassle. This has created a very attractive situation for both sides, and has been one of the driving forces in the evolution of the insurance industry in recent years.
More Data, Better Analysis Tools
Insurance is one of the fields that rely heavily on storing and processing large volumes of data. Searching for patterns in user information is how policies and adjustments are made in the first place, and this has gotten significantly easier thanks to the analysis tools provided by modern AI solutions. Companies are now able to store larger amounts of data than before as well, which has been a huge boost to their overall productivity. In some cases, it’s useful to store data that can’t be processed at the time being, under the assumption that this is going to change in the near future and the data might become useful then. This is exactly what many companies have been doing lately too.
Advanced Forecasts
Predicting the future of the market is not completely possible, but a lot of viable predictions can still be made nowadays thanks to advances in AI technology. That’s how many companies are operating as well, and the insurance industry has been able to harness the power of advanced forecasts very well. Artificial intelligence can make it possible to see patterns in data that would otherwise remain undetected, allowing companies to navigate through the market much more easily than before. Not only that, but the quality of those predictions has been on the rise thanks to advances in the field.
Reduced Workload
Insurance work used to be tied to some heavy workloads that many industry professionals dreaded. That’s largely not the case nowadays, thanks again to advances in the AI field. Various menial, repetitive tasks are now easily automated, allowing specialists to focus on the more advanced aspects of their work. This, combined with the automated analysis that is always running in the background, has created an interesting situation for those who know how to take advantage of it. Of course, the need for some specific tasks still remains, but it’s exciting to think of the possibilities for the future and what that could bring to the table in terms of additional advancements.
How much farther can the industry go in this regard? It’s hard to tell – in some ways, things are just getting started. Many have been paying active attention to the insurance sector lately though, precisely because of the huge potential it’s been showing for the future. Watching the next few years unfold is going to be exciting for everyone involved in this sector in one way or another.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Andrew Ducker Payments Consulting at Icon Solutions
19 December
Jamel Derdour CMO at Transact365 / Nucleus365
17 December
Alex Kreger Founder & CEO at UXDA
16 December
Dan Reid Founder & CTO at Xceptor
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