Sberbank strives to make its remote channels fully accessible to people with disabilities. The Sberbank Online application is regularly updated, and each update offers the blind and visually impaired high accessibility recognized in the USABILITYLAB ranking. Visually impaired employees are involved in designing the interfaces and help develop new scenarios for interacting with the application and test them.

However, many people don’t know that the blind can freely use Sberbank Online thanks to TalkBack for Android and VoiceOver for iOS, which name all elements on the phone screen that the user touches. Some users have long wanted to learn how to get bank services online but are afraid they’ll accidentally send money to the wrong person or input a wrong remittance amount, for example.

To help the blind to master the application, Sberbank has launched a series of training video and audio pieces, because if a customer feels insecure, it will be much easier for them to follow the instructions and be more relaxed about it. The initiative is part of the #ФинансыДоступно (Comprehensible Finances) social project and is designed to make Sberbank’s financial and digital services equally understandable for everyone, without exception.

Alexander Vedyakhin, First Deputy Chairman of the Executive Board, Sberbank:

“We want to remove barriers when using the mobile application for blind customers and, through step-by-step instructions, demonstrate the capabilities of Sberbank Online to those who cannot or do not dare to use it.”

The instructions cover the following key blocks of services: signing up, paying utility bills, transferring money between your accounts and sending it to a different customer, searching inside the application, etc. A blind expert who is familiar with all the details of using banking services from his own experience will be explaining how the app works.