KPMG will assist startups from the initial market penetration, strategy stage and through the stages of financial regulation, cyber and IT assistance, fundraising, as well as, accompany the implementation of projects within financial entities around the world.

An additional success for The Floor in bringing in strategic partners – After Intel announced a few days ago that it would place its prestigious acceleration program “Ingenuity” in the Tel Aviv Fintech hub, KPMG globally and KPMG Israel announces today that it is joining the hub as a strategic partner.

The Floor is an Israeli Fintech hub that was founded by four of the world’s largest banks: HSBC, Santander, RBS and Intesa SanPaolo. The hub will be located in the Tel Aviv Stock Exchange building and will include a collaborative work space for Fintech companies. In addition, it will offer ventures access to financial entities and investors within the field, professional mentoring by the banks’ senior executives, access to Asian markets, a unique growth program for initiatives within this field, a technology development center, and much more. The company was founded by Avi Cohen, Gil Devora and Moises Cohen with the vision that Israel will become an international Fintech capital, by nurturing ventures and entrepreneurs that operate within innovative Fintech areas in Israel and worldwide.

Eileen Toledano, Head of Financial Services and Partner at KPMG Israel: “We are joining The Floor, the first of its kind venture in the Israeli Fintech industry, and together with four global financial players, we will create value and assist young local Fintech companies in becoming relevant within the global Fintech industry”.

Dorel Blitz, Head of Fintech at KPMG Israel: “The Floor hub will become an incubator that will enable a strategic and significant connection between startups and large financial entities around the world. We at KPMG, together with the professional financial and technological power of the firm’s global Fintech group, will help companies grow and develop from their initial stage up”.

Avi Cohen, one of the founders of The Floor: “We are very excited to announce that KPMG Israel has joined The Floor, one of the most prominent Fintech players today around the world, even more so in the Israeli market. This is a strategic partnership aimed at leveraging the advantages of both companies to further the success of Israeli Fintech companies, and for positioning them at the front of global financial innovation”.