The investment in Zipscene builds on the strategic portfolio Fifth Third is developing, in support of the growth of its Payments and Commerce Solutions group. The group was formed in 2014 to invest in and support commerce solutions that enable healthcare and retail businesses to better serve their customers.

“Zipscene has a strong track record of connecting restaurants to their guests by leveraging technology to better understand factors that influence dining patterns,” said Randy Koporc, executive vice president and Head of Fifth Third Payments and Commerce Solutions. “Fifth Third’s investment in Zipscene demonstrates progress against our commitment to developing a pipeline of intelligent commerce solutions.”

Zipscene makes restaurant marketing more intelligent by finding patterns in guest behavior. Their flagship Data Management Platform (zDMP) works with all existing sales and marketing platforms, providing unique transactional, demographic and behavioral analytics to enable brands to optimize marketing efforts across all media, specifically digital. zDMP helps corporate marketing teams develop a roadmap that results in a more personalized customer experience, greater brand loyalty and revenue enhancements for their operating locations.

“We are thrilled to have Fifth Third’s investment to support Zipscene’s expansion,” said Sameer Mungur, CEO of Zipscene. “As intelligent digital marketing becomes indispensable, Zipscene will allow brands to engage their customers at every stage of the dining experience.”